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Steelbird launches Ares range of new helmets

Team OD  /
24 Apr 2014 17:58:06 IST

Steelbird have launched a new series of helmets in India titled Ares, after the Greek God of War. The new helmet range includes Skull, Devil, Denim and Stroke trims and is priced at Rs 2,999-3,999.

Devil FaceDevil Face model

This series are manufactured usingOutlast technology, developed by Nasa, that utilisesphase change materials (PCM) for maintainingoptimal thermal comfort by absorbing, storing and releasing heat.

The helmets have a very high impact strength shell and get high density EPS (expanded polystyrene) giving it excellent shock absorbing capacity and more resistance to penetration. The visors feature a locking mechanism to ensure safety in case of an incident and are not held together by screws or metal parts ensuring longevity as there is no chance of the parts getting rusted. The company says that the visors are unbreakable and can be bought in different colours to suit different tastes. The helmet can be opened at the push of a button.

Open FaceOpen Face model with denim look

Speaking on the occasion, Steelbird Helmets MD Rajeev Kapursaid, The product has been named after the Greek God of war. ARES, signifies Steelbird's crusade for riders' safety and protection and also promises to take the street biking experience to a new level of safety, substance as well as style."

Steelbird Launches New Brand ARES for Professional Riders


Steelbird Helmets are already a big hit for its innovative designs, curves, and sturdiness. This time Steelbird added new brand line in his Portfolio by launching "ARES" for Professional Riders first Helmet with NASA technology. "ARES" a revolutionary new high-end helmet series especially for Professional Riders with Unique features. Speaking at the launch Mr. Rajeev Kapur, Managing Director, Steelbird Helmets, said that "the product has been named after the Greek God of war." ARES signifies Steelbird's crusade for riders' safety and protection and also promises to take the street biking experience to a new level of safety, substance as well as style,". ARES boasts of high-end material and technologies, including those used by NASA 'Special Fabric' for Astronauts. The Outlast technology, originally developed for NASA, utilizes phase change materials (PCM) that absorb, store and release heat for optimal thermal comfort. Outlast technology is comparable to ice in a drink; as it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for longer. The series designed in Italy by highly trained Professional, produced using innovation technologies and high-tech machines, very high impact strength shell, high density of EPS to absorb the impact, imported, unbreakable visors in different colors, unique visor locking system to ensure safety in case of accident and single push user friendly button to open the helmet; will be well accepted in the market. The helmet is designed in such a manner that it gives a look of Uni-Sex product. The Visor Mechanism is designed in such a manner that while opening & closing of the visor the screws will never open and no metal part is provided in the visor mechanism so it will never gets rusted and will have a long life and ingle push user friendly button to open the helmet. Mr.Shailendra Jain, Head- Sales & Marketing, Steelbird Helmets also commented that "ARES" comes in a wide range of sporting and adventurous design, including the unique antique designer helmets in 'Vintage Range', like leather and denim stitched helmets inspired by the ancient Romans. Priced Range between Rs 2,999-3,999 the helmet has been available with different models STROKE, SKULL, DENIM, DEVIL and so on.
  

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