Tata Motors launches ‘Freedom campaign' for its commercial vehicles

OD Newsdesk Published: August 16, 2013, 02:59 PM IST

Tata Motors has announced a range of new services for its Light and Intermediate commercial vehicles (LCV and ICV) and bus range to celebrate its 'Freedom campaign' on the occasion of the 67th Indian Independence Day. These include 3 Year / 3,00,000 Kms warranty , 24x7 Tata Alert service, attractive Annual Maintenance Contract (AMC) rates, increase in engine oil drain interval and Triple Benefit Insurance.

Tata Sleeper CabTata Sleeper Cab

The Triple Benefit Insurance offers customers zero depreciation insurance, coverage of loss of income and entitlement to reimbursement of full price the vehicle at the current price, in case of total loss. The 24x7 Tata Alert service ensures that a vehicle is put back on the road within 48 hours from the time restoration work begins. In case of major repairs and the vehicle carrying perishable goods, 'Tata Alert' will provide load transfer assistance. Through 'Tata Alert', drivers will receive on-site breakdown assistance within 4 hours of dialling a toll-free helpline number.

Tata's LCVs and ICVs are widely used, be it for inter and intra-city goods transport, specific applications or passenger transport. This campaign allows customers to enjoy a high up-time and low maintenance of their CVs.

"Our customer-centric and innovative offerings promise high up-time and low maintenance, and in these challenging economic circumstances, help enhance the business proposition for the vehicle owners so that they may run their businesses with "Freedom from all worries" about their Tata vehicles in the fleet," said R. Ramakrishnan, Senior VP, Commercial Vehicle Business Unit, Tata Motors.

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