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Top BMW designer joins Hero MotoCorp

Team OD  /
05 Sep 2014 12:45:35 IST

Hero MotoCorp has roped in Markus Braunsperger from BMW as the new head of its Research and Development division. Braunsperger, who is also an avid motorcycle racer held a senior position in both BMW Motorrad and in the four wheel department before this. His most recent work with BMW included being project manager for the 3,5 and 7 Series as well as the X3 and X5. Braunsperger will join Hero in the first week of October and will take complete charge of the company's design and development of new products. He will lead the 500-strong team of engineers at Hero's R&D function and will report directly to vice chairman Pawan Munjal. The R&D team will be based out of the upcoming Hero Centre for Global Innovation and Research & Design at Kukas near Jaipur.

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Hero has also developed three new engines- 100, 110 and 250cc. These will be used in their upcoming motorcycles including the HX250R which is expected to be launched this October.

Top BMW designer joins Hero MotorCorp press release


Hero MotoCorp has appointed hot-shot automobile designer Dr. Markus Braunsperger from BMW, Germany as the Head of its R&D division. A die-hard bike racer, Markus held numerous senior roles in R&D, production and strategy and headed the entire R&D function for BMW Motorcycles for several years. Significantly, he was also responsible for project management for BMW's key product lines such as the 5/6/7 series as well as X3, X5 and X7 models. Braunsperger has been hand-picked by Hero Vice Chairman Pawan Munjal and will report into him. Munjal was also instrumental in hiring Markus Feichtner last year from the globally-renowned engine specialists, Austrian firm AVL to lead the "Engine Design & Development" division within Hero's R&D function. Braunsperger will join Hero in the first week of October and will take complete charge of the company's design and development of new products. He is expected to bring a lot of synergy between all of Hero's technology partners - Erik Buell Racing (EBR) of the US, Engines Engineering of Italy and AVL of Austria. Hero, which holds 49.2 per cent stake in EBR, will be launching the first of its completely new products the HX 250R and the hybrid scooter Leap in the second half of this financial year, and Markus is expected to keep up the momentum charting out the future line-up of new products. He will lead the 500-strong team of engineers at Hero's R&D function. The market leader also last year brought in. This team is going to be based out of the upcoming "Hero Centre for Global Innovation and Research & Design" at Kukas near Jaipur. Hero has already developed three new engines to be fitted into its new products 100cc, 110cc and 250cc engines. The 250cc engine will come in the form of the new Hero HX250R, expected to hit Indian roads in the second half of this fiscal. The 100cc and 110cc engines with higher fuel efficiency and better overall performance - are likely to be fitted in the new commuter range of bikes that Hero is planning to launch.
  

Tags:  | Markus Braunsperger  | Hero MotoCorp  | R&D  | shift  | india  | BMW Motorrad

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