Toyota has been going from strength to strength since its debut in the Indian market. The Japanese manufacturer entered India in 1997 and in 2000, launched the Qualis MPV. Since then the company has been aggressively expanding its dealer network and introducing new products. On March 6, Toyota Kirloskar Motor Pvt Ltd (TKM) achieved another landmark in its Indian chapter. The company sold its one millionth vehicle, an Etios, from its Nippon Toyota dealership in Cochin.
Toyota has attributed its growth to increased localization in its products, increased dealer outlets, growing dealer network and supplier partners and an increase in manufacturing capacity to the tune of 3,10,000 units.
TKM officials handing over the keys of the one millionth vehicle to the customer
TKM has managed to maintain a sustainable growth strategy along with being a responsible corporate citizen. It has also launched social programs like Toyota Technical Training Institute (TTTI) which have given them a specialized workforce to work on their products.
Toyota has launched various offers to celebrate the realization of this milestone. A special scheme has been launched for the month of March in which customers can avail benefits up to Rs 40,000 and also get attractive finance schemes like 100 per cent on road funding, low rate of interest from its finance arm - Toyota Financial Services, India.
Speaking on the occasion, N.Raja, Sr VP, TKM said, The sale of Toyota's one millionth car in India marks a very important milestone for us. Since its inception, Toyota has been present in the MPV/SUV segment in India and we have been market leaders ever since in these segments. It is only in 2011 that we forayed into the mass segment with the Etios & Liva and still have been able to realize this milestone in such a short duration.
|New Delhi, March 6th, 2014: Toyota Kirloskar Motor Pvt. Ltd. (TKM) today recorded its one millionth vehicle sale through its authorized dealer, Nippon Toyota in Cochin. The one millionth car- a Toyota Etios was handed over to a customer during a ceremony held to celebrate the one millionth sale. Addressing the occasion, Mr. N. Raja, Senior Vice President, TKM said, "The sale of Toyota's one millionth car in India marks a very important milestone for us. Since its inception, Toyota has been present in the MPV/SUV segment in India and we have been market leaders ever since in these segments. It is only in 2011 that we forayed into the mass segment with the Etios & Liva and still have been able to realize this milestone in such a short duration. As we achieve this significant landmark, I would like to thank our valuable customers, dealer partners, employees and suppliers for their support and commitment. We will continue to focus our efforts in bringing Toyota's globally renowned QDR products to the Indian market". Since its establishment in India in 1997, Toyota has grown many folds. This growth has significantly been in the form of increased localization in our products, enhanced network of dealer & supplier partners, increased dealer outlets across India and a phased capacity expansion of up to 3, 10,000 units. This has helped Toyota Kirloskar Motor contribute significantly in creating job opportunities across India. A sustainable growth strategy along with social initiatives like Toyota Technical Training Institute (TTTI) has empowered TKM not only with the right products but also with the right minds to work on these products. Most importantly, our growth can also be assessed by the strong base of happy customers that we have created in India. Toyota will continue to further expand with a focus on new markets for a sustainable network. To further celebrate this landmark milestone, Toyota Kirloskar Motor has announced a special scheme for the month of March 2014 through which customers can choose from various exciting offers. Customers can either avail benefits of upto Rs. 40,000 or choose from attractive Finance Schemes (low rate of interest / 100% on road funding) through its subsidiary finance arm, Toyota Financial Services, India. Overview of TKM: Company name Toyota Kirloskar Motor Private Limited Equity participation TMC: 89%, Kirloskar group: 11% Number of employees Approx. 6,400 + Land area Aprox. 432 acres (approx.1,700,000 m2) Building area 74,000 m2 Total Installed Production capacity Upto 3,10,000 units Overview of TKM 1st Plant Established October 1997 (start of production: December 1999) Location Suburb of Bangalore, Karnataka State Products Innova, Fortuner manufactured in India. Prado, Land Cruiser and Prius imported as CBUs. Installed Production capacity Upto 1,00,000 units Overview of TKM 2nd Plant Location On the site of Toyota Kirloskar Motor Private Limited (on the outskirts of Bangalore, Karnataka State) Products Corolla Altis, Etios, Etios Liva, Camry, Camry Hybrid Start of production December 2010 Installed Production capacity Upto 2,10,000 units|