Triumph India to launch six new motorcycles by June 2019

Triumph Motorcycles recently announced its aggressive product strategy specifically for India. The British motorcycle manufacturer plans to launch six motorcycles which will be a mix of new models and upgrades of current bikes, by June next year, as stated by the company. As confirmed by Triumph India, one of the motorcycles will be the Triumph Scrambler 1200 that will make a global debut in October and will be launched in India by January 2019. The existing Triumph range that consists of retro-classic, street naked, scrambler and ADV motorcycles are priced between Rs 7.7 lakh to Rs 22 lakh. Triumph aims to expand its sales network from the current 16 dealerships to 25 over the next three to four years. This will be done to further increase the presence of the brand in smaller towns as well. The company states that Triumph Motorcycles India, which follows the July to June financial year, sells 13 models including variants in the Indian market. It gets 65-70 per cent of its sales from the top 20 cities of the country although its customer footprint spreads across 400 cities and towns across India.

The existing Triumph range that consists of retro-classic, street naked, scrambler and ADV motorcycles are priced between Rs 7.7 lakh to Rs 22 lakh

Further, Shoeb Farooq, general manager, Triumph Motorcycles (India) commented, "The company expects to grow in the range of 10-12 per cent. In the last five years, the premium motorcycle segment (500 cc and upwards) has been growing at a CAGR of 20 per cent as compared to around 6-7 per cent for the normal two-wheelers. For Triumph, the growth has been at 47 per cent in the last five years. The premium segment industry is around 7,500 units a year and Triumph had about 20 per cent market share last fiscal. In the next four to five years, the industry is expected to grow at 10-15 per cent touching a size of around 13,000 units a year. We (Triumph) should be doing not less than 2,000 units per year."

The all-new Triumph Scrambler 1200 will likely be a direct rival to the Ducati 1100 launched recently in India

On the potential for growth from smaller cities and towns, he said, "Today, Triumph has customer footprints in 400 cities and towns across India but around 60 per cent of the sales comes from the top 20 cities." He further added, "When we have 25 dealerships in another three to four years, the contribution from the tier II towns are going to grow much higher. We are looking at smarter ways to address customer requirements in these places."

Last year, Triumph Motorcycles UK and Bajaj Auto India announced a global partnership of their brands. The companies will jointly produce mid-capacity motorcycles for both domestic as well as international markets. This development comes close on the heels of news from another Bajaj partner Husqvarna, about beginning production of its mid-range motorcycles in the country in 2018.