March 2016 has turned out to be a good month for a majority of two-wheeler manufacturers. While some have registered modest growth, others like Royal Enfield have seen a huge 52 per cent rise. Here's a compilation of the numbers from each manufacturer.
TVS Motor Company
TVS Motor Company has witnessed mixed fortunes in terms of March 2016 sales. It has announced a modest growth of 19.6 per cent for March 2016 with 2,00,200 vehicles sold. During the same period last year the company sold 1,67,383 units in the domestic market. With respect to two-wheeler exports, the company registered sales of 26,453 units in March 2016 compared to 32,738 units in March 2015.
In January 2016, TVS launched the new Victor in two variants along with the RTR 200 4V. Both motorcycles cater to different segments but would have managed to draw prospective buyers into showrooms.Deliveries for both though started from March.
Hero MotoCorp Ltd
The world's largest two-wheeler manufacturer, Hero MotoCorp Ltd has registered a sales growth of 14 per cent with 6,06,542 units sold in March 2016. During the corresponding month last year, the company had sold 5,31,750 units.
A few weeks ago, the company had inaugurated its in-house research and development centre called the Centre of Innovation and Technology in Jaipur. Spread over 247 acres, it will serve as a facility for new product designs, manufacturing of prototypes along with testing of new products and has a 16-kilometre test track.
Bajaj Auto Ltd
Bajaj Auto Limited has announced a sales growth of 26 per cent for March 2016 compared to the corresponding period last year. In March 2016, the company sold a staggering 2,64,249 motorcycle units while in March 2015 it had registered sales of 2,09,937 motorcycles. Meanwhile, the company exported 1,01,519 units in March 2016 registering a growth of threeper cent over the corresponding month last year when it had sold 98,703 units.
In February, Bajaj Auto launched the V15 motorcycle which appears to be a mix between the caf racer and cruiser body styles. It is powered by a new 150cc DTS-i engine.
India Yamaha Motor Pvt Ltd
In comparison, India Yamaha Motor Pvt. Ltd. has announced a 44 per cent increase in sales (including Nepal). In March 2016 the company has sold 60,032 vehicles while during the same period last year 41,640 vehicles were sold. In an official release the company has attributed the sales growth to its enhanced focus on Tier II and Tier III cities, ongoing customer centric activities and their existing product line-up.
Commenting on the growth Roy Kurian, vice president, sales and marketing, Yamaha Motor India Sales Pvt. Ltd. said, Though the Indian two wheeler market has seen a moderate growth of around 9% in the first quarter of 2016 as compared to the first quarter of last year, Yamaha has continued to ride the growth curve. Yamaha as a brand has managed to win the trust of its customers in sales and after sales activities by offering them an unforgettable experience of the brand."
Royal Enfield has registered a whopping growth of 52 percent by selling 50,059 motorcycles in March 2016. During the same month last year, it had sold 32,854 units. Also, it exported 1,261 units in March 2016 registering a growth of 53 percent over the 825 units sold in the corresponding month last year.
Commenting on the sales growth, Rudratej Singh, president, Royal Enfield said Reaching sales of over fifty thousand motorcycles in a single month is a significant milestone for Royal Enfield. Royal Enfield also has been expanding its production commensurately to meet its customer's expectations. Our simple yet evocative motorcycles have been aspirational yet accessible that provides a pure motorcycling experience to our customers. This experience has created strong demand for our motorcycles that continues to grow our order books."