Volkswagen India brings down total cost of ownership across range
Volkswagen India is working on making its model ownership experience as stress-free as possible to change the perception of the brand in the country. The German car manufacturer recently announced different measures to reduce the total cost of ownership across its models and variants in India. VW believes that this will make their portfolio more accessible and affordable for the aspirational Indian customer. VW has already brought the revised cost of ownership and other features from January 1, 2019.
Most importantly, the regular service cost has been reduced by 24 per cent to 44 per cent across Volkswagen range with the introduction of three free services up to 15,000 km or one year. Prior to this, the company offered free service at 7,500 km/six months and paid service at 15,000 km/one year. The other change is the standard warranty offered on the VW vehicles. Initially, it was set to two years/unlimited kilometres which has now been revised to four years or one lakh kilometres.
Also, the free roadside assistance package has been updated from a two-year to that of a four-year. Volkswagen mentions over the last year and a half, the brand has introduced various initiatives that addresses customer concerns related to aftersales and spare parts availability. To maintain transparency between the brand and its customers, Volkswagen has now placed a standard menu pricing across its dealer workshops in India. The menu pricing comprises of all the costs that a customer could potentially incur, depending on the service required on the respective carline. Last year, Volkswagen had introduced service value packages and extended warranty options for one year/20,000 km whichever is earlier. The maximum limit of availing add-on warranty is upto seven years or 1.25 lakh km, whichever is earlier.
Regular service cost has been reduced by 24 per cent to 44 per cent across Volkswagen range with the introduction of three free services up to 15,000 km or one year
"Volkswagen is determined towards providing the best of our offerings to the value driven Indian customers. The brand has been taking conscious efforts towards addressing its key requirement of the customer - high maintenance costs. By adopting an India centric approach, there's been an overall reduction in the total cost of ownership while retaining the same quality, safety and value for money proposition that is expected of a Volkswagen. Thus, it gives me immense pride in announcing an affordable ownership experience for the aspirational Indian customer," commented Steffen Knapp, Director, Volkswagen Passenger Cars.
Team OD | 11 Jan 2019
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