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Watch Audi's bizarre new commercial for the Audi A3

Team OD  /
31 Jan 2014 12:05:58 IST

Audi has come out with a freaky 60-second commercial to be aired at the American Super Bowl XLVIII.

Now we wouldn't be writing about TV commercials unless there is an element of bizarre or cool to them. And this one is surely up there with the Mercedes-Benz Magic Control chicken commercial, which was followed by Jaguar vs Chicken spot by British automaker Jaguar.

The Audi commercial titled 'Doberhuahua' shows how a compromise leads to the world being overrun by tiny monsters that are a cross between doberman and chihuaha. The ad goes on to promise that its 2015 Audi A3 will provide a life without compromise.

Super Bowl has traditionally seen a number of automobile companies, notably Volkswagen, release commercials that have turned out to be a craze on social media. The latest Audi spot is sure to get the spotlight for its irreverence and surrealism, something that is not characteristic of the German luxury car brand. What are your views on this latest advertisement? Let us know in the comments section below.

Price (Ex-Delhi)
Starts Rs 30.5 Lakhs
Displacement
1968cc
Transmission
Automatic
Max Power(ps)
142.7
Max Torque(Nm)
320
Mileage
20.38 Kmpl

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