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Yamaha India commences online booking and sales of its motorcycle range

Aditya Chatterjee  | Updated: August 13, 2020, 04:40 PM IST

Yamaha India has introduced an online store where it has listed its range of motorcycles, which include the YZF R 15, MT 15, FZ 25, FZS Fi and FZ Fi. All these motorcycles can be booked online along with choosing the preferred dealership for vehicle delivery. The online sale will start from Chennai and cover more than 300 dealerships pan India in 2020, confirms Yamaha India. The company has set-up a dedicated website for the same. In addition to motorcycles, Yamaha will also be doing online sales of its scooter range though this medium.

The online booking and sales website will offer a 360-degree view of the products along with the specification comparison between Yamaha's other products under the Buyers Guide option. The Yamaha dealerships will also provide their support in promoting the contactless delivery and use digital communication tools like WhatsApp etc. for communication with the customers. Through this website, customers can also opt for doorstep service for their purchase-related enquiries based on his/her requirements.

"Digital is future, and our new website with the virtual store is ready to offer an enhanced buying experience and personalized customer services (One to one service) to the two-wheeler customers in India. Yamaha's philosophy to offer excitement that goes beyond the customer expectations will unfold a new chapter with the new Yamaha website as we accelerate the digital transformation of Yamaha's retail operations through a safe, reliable and engaging online portal. Bringing more innovation to the concept, in future, our customers will also be able to purchase apparels & accessories on the same platform thus providing a ready solution with the enhanced buying experience. Our existing after-sales activities like extended warranty offers and roadside assistance will be an added advantage to the customers." commented, Motofumi Shitara, Chairman, Yamaha Motor India Group of companies

YZF-R15 Version 3.0 BS VI Racing BlueYZF-R15 Version 3.0 BS-VI Racing Blue

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