2013 Mahindra Bolero Flat Bed pick-up launched in India at Rs 5.45 lakh
Mahindra has announced sales of the refreshed Bolero pick-up at Rs 5.45 lakh ex-Mumbai. The refreshed pick-up comes with micro-hybrid technology, which is Mahindra's take on the stop-start system. Powering the new Bolero Flat Bed pickup is a tried and trusted 63PS/195Nm MDi engine, which Mahindra claims will deliver 13.86kmpl. Mahindra also says that the Bolero now has the biggest cargo box in its segment (2540mm X 1700mm X 650mm) which allows it to carry a rated payload of 1,250kg. The pick-up comes with a three years or unlimited kms warranty.
Primary among the exterior changes are new multi-reflector headlamps and a new paintjob. Inside, there are dual tone upholstery, bucket seats with slider and recliner. There is even a charging point and a mobile holder.
Speaking on the launch, Pravin Shah, chief executive, Mahindra & Mahindra Ltd. Automotive Division, said, "The Indian pick-up market is growing at a healthy rate and is also witnessing an evolution in customers' demands and behaviors. As leaders in the pick-up segment for over a decade, we have made it a business imperative to understand these changing needs and evolve our products accordingly. The new Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles."
Starts Rs 7.98 Lakhs
1493cc
Manual
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