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2014 Yamaha R15 version 2.0 gets four new colours in India

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21 Mar 2014 / 
Staff

Yamaha India has launched a total of four new colours and graphics for its R15 version 2.0 motorcycle. The new offerings have been made with a view to boost sales of the premium 150cc bike and to create more excitement among prospective customers. The four new colours are Raring Red, Invincible Black, Racing Blue and Grid Gold. The Raring Red and Invincible Black models are priced at Rs 110,003 and the Racing Blue and Grid Gold versions are a tad more expensive at Rs 112,924. All the above prices are ex-showroom, Delhi.

2014 Yamaha R15 V2.0 new colours

Yamaha R15 V2.0 Raring Red

The company hopes that with the introduction of these new colours the R15 can bring in more customers between the age group of 18-24 years. The change has only been made on the outside and the mechanicals remain the same with the engine being a liquid cooled, 4-stroke, 4-valve, SOHC unit displacing 149.8cc and generating max power of 17PS at 8500rpm and top torque of 15Nm kicking in at 7500rpm.

R15 version 2.0- Racing Blue

Yamaha R15 version 2.0- Racing Blue

R15 version 2.0- Grid Gold

R15 version 2.0- Grid Gold

At the launch, Roy Kurian, VP – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd, said, “It has been our hallmark to innovate and introduce products that have a strong connect with our customer base. The ‘R15’ has been a significant milestone in that sense in the company’s history and the torchbearer to introduce and promote racing culture in India.  The racing DNA, sporty look and superior technology have been synonymous with the R15 which was graded up to R15 Ver 2.0 in 2011. A lot of thought and hard-work had gone into the conceptualization of the R15 and it has been a huge success for the company. As we launch the R15 Ver 2.0 in 4 new avatars, we are again very confident that this new introduction will help to keep the customer excitement intact in our flagship motorcycle.”

 

Yamaha Motor India Sales brings new color variant to its flagship sports motorcycle R15 Version 2.0

New Delhi, 21st March: Yamaha Motor India Sales Pvt. Ltd. has launched the variants of its bestselling Yamaha R15 version 2.0 in vibrant color schemes and graphics to boost sales and create more excitement amongst customers. Further cementing its position in the 150 cc premium segment, R15 version 2.0 will get a new look in terms of color and graphics. The Yamaha R15 version 2.0 will now be available in four more attractive colors that will be available at all authorized Yamaha dealers across India.

The product specs remain unchanged with the same liquid cooled, 4stroke SOHC, 4 Valve engine, Hydraulic, single disc – front and rear brakes along with a fuel capacity of 12 litres. The new models have been developed following the Bharat Stage IV (BS IV) emission norms.



Speaking on the occasion, Mr. Roy Kurian, Vice President – Sales and Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “It has been our hallmark to innovate and introduce products that have a strong connect with our customer base. The ‘R15’ has been a significant milestone in that sense in the company’s history and the torchbearer to introduce and promote racing culture in India. The racing DNA, sporty look and superior technology have been synonymous with the R15 which was graded up to R15 Ver 2.0 in 2011. A lot of thought and hard-work had gone into the conceptualization of the R15 and it has been a huge success for the company. As we launch the R15 Ver 2.0 in 4 new avatars, we are again very confident that this new introduction will help to keep the customer excitement intact in our flagship motorcycle.”



The company is focused on constantly bringing further excitement and variety to its style conscious customers and is confident that these new variants will be instrumental in catapulting its sales to an all new level this year. This launch is targeted at the aspiring youth between the ages of 18 – 24yrs who are early adopters and continuously look for more stylish products to suit their ever changing fashion statement and personality.





About Yamaha Motor India Sales Pvt. Ltd.



In April 2013, India Yamaha Motor established a separate sister concern namely Yamaha Motor India Sales Pvt. Ltd. (YMIS) that will cater to the sales and marketing needs of the company and will function independently.



Presently, its products in India are Fazer (153cc), FZ-S (153cc), FZ (153cc), SZ-X, SZ-R & SZ-RR (153cc), YZF-R15 Version 2.0 (150cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc), Crux (106cc) and Ray (113cc), Ray Z (113 cc), Alpha (113cc) Scooters. Its import portfolio includes VMAX (1,679cc), YZF-R1 (998cc) and FZ1 (998cc).
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