2015 Frankfurt Motor Show: Rolls-Royce Premieres The Dawn - Overdrive
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2015 Frankfurt Motor Show: Rolls-Royce premieres the Dawn

15 Sep 2015 / 0

Rolls-Royce premiered its latest soft-top convertible, the Dawn. This new car carries forward the heritage of the 1952 Rolls-Royce Silver Dawn drophead. The new Dawn inherits its basic design cues from the other cars in the fleet. It also continues to maintain the company’s design principles such as 2:1 wheel height to body height, a long bonnet with a short front overhang, a tapering rear graphic and a high shoulder line. Rolls-Royce says that 80 per cent of the body panels on the soft-top are all new.

Rolls-Royce Dawn (13)

The four seats on the Dawn, which are hand-stitched in Mandarin leather, provide ample room even at the rear, despite the folding top. Rolls-Royce has used open-pore wood on the deck surrounding the rear seats and centre console while the instrument cluster has been slightly reworked. The Dawn will also feature Rolls-Royce’s bespoke 16-speaker audio system.

Rolls-Royce Dawn (14)

Rolls-Royce claims that the Dawn is the quietest soft-top available right now thanks to the French Seam that ensures that the air flow over the roof doesn’t make too much noise. According to Rolls-Royce, the top, which opens in 22 seconds, can be operated when driving at speeds up to 50kmph.

Rolls-Royce Dawn (10)

“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.,” said Torsten Mueller-Oetvoes, the chief executive officer of Rolls-Royce Motor Cars.

Rolls-Royce Dawn (17)

Rolls-Royce Dawn (16)

The Dawn gets a newly designed suspension configuration to handle the body stiffness and mass distribution of the car. It’s powered by a 6.6-litre V12 powertrain that makes 563PS at 5,250rpm and 780Nm at 1,500rpm. The run-flat tyres on the Dawn allow the driver to go up to 160km at speeds close to 80kmph. The Dawn will also get the Spirit of Ecstasy Rotary Controller (yes, that is what it’s called) that allows the user to access media and navigation functions. The multi-media interface is linked to a 10.25-inch HD screen.

Rolls-Royce Dawn (12)

Rolls-Royce Dawn (15)

Rolls-Royce has fitted the Dawn with automatic cruise control system, new software for the radar and camera located on the front bumper valance and windscreen. In the event of the car rolling over, the Dawn will deploy a roll-over protection system from behind the rear head restraints. This system also covers the entire windscreen surround of the car. It will also get the Satellite Aided Transmission that debuted on the Wraith, as standard. This system anticipates the conditions of the road ahead utilising the GPS system, and adjusts systems accordingly. The Dawn will also get adaptive LED headlights with a new glare-free technology that replaces the system that automatically dips the high-beam headlights.

Rolls-Royce Dawn (20)

Rolls-Royce Dawn (11)

 

For more stories from OVERDRIVE on the Frankfurt Motor Show 2015, click here.

 

NEW ROLLS-ROYCE DAWN – UNCOMPROMISED OPEN-TOP LUXURY MOTORING GRACES FRANKFURT IAA

Fresh from the hugely successful Digital Dawn online launch on Tuesday 8 September 2015, which saw the new Rolls-Royce Dawn’s debut trending #1 worldwide on Google and watched by 4,000 media around the world – the new benchmark in open-top luxury motoring will make its World Premiere at the Frankfurt International Motor Show on Tuesday 15 September 2015.

Using the medium of early morning dawn light resulting in a burst of sunshine, Rolls-Royce Motor Cars will reveal the most social and seductive of motor cars to media assembled at theRolls-Royce Villa, Hall 11, at 9.00am CEST.

“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. It will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots. Quite simply, it is the sexiest Rolls-Royce ever built.”
Torsten Mueller-Oetvoes, Chief Executive Officer, Rolls-Royce Motor Cars

“…Accept nothing nearly right or good enough."
Compromise is not a word recognised in the Rolls-Royce lexicon. Indeed the company continues to live by the clarion cry of co-founder Sir Henry Royce to “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.”

The final part of that maxim – “Accept nothing nearly right or good enough” has guided the Rolls-Royce design and engineering teams as they have worked to initiate a new age for open-top, super-luxury motoring. In a sector exclusively populated by the biggest of automotive compromises – the 2+2 seat configuration – Rolls-Royce accepted no compromise.

And so, the new Rolls-Royce Dawn, the world’s only true modern four-seater super-luxury drophead, is born.

The new Rolls-Royce Dawn stands apart from its stable mates, featuring 80% unique body panels.

Indeed such attention has been paid to ensuring this amazing new dawn for super-luxury motoring delivers on its promise, even the tyres that connect the new Rolls-Royce Dawn to the road are new.

The Silent Ballet

Specific engineering and manufacturing attention has been paid to the creation of the Dawn’s roof. Unheard of anywhere in the modern motor industry until now, the roof of the Rolls-Royce Dawn delivers the silence of a Wraith when up and operates in almost complete silence in just over 20 seconds at a cruising speed of up to 50kph.

Working with a fabric roof configuration, the Rolls-Royce engineering team set themselves a challenging goal which they were unwilling to compromise on – to make the quietest convertible car in the world today. This quest for silence applied to all aspects of the engineering of the new roof and by extension the new motor car.

Firstly, the passengers’ on-board aural experience roof up and roof down while in motion had to be pure Rolls-Royce. The design of the roof had to be graceful, beautiful and sensuous whilst remaining one of the largest canopies to grace a convertible car. Indeed, the Dawn’s roof is the second largest fabric roof applied to a current production car, second only to that of the Rolls-Royce Phantom Drophead Coupe.

The silent lowering of the soft top – dubbed “The Silent Ballet” by Rolls-Royce engineers – transforms the Rolls-Royce Dawn, delivering a true Dawn moment. In hero specification of Midnight Sapphire exterior and Mandarin leather interior, night becomes day as rays of sunshine burst forth, bringing the inside out, joining this social space with the wider world of possibilities.

It is safe to say that the new Rolls-Royce Dawn is the quietest open-top car ever made.

2+2 ≠ 4
“In the world of Rolls-Royce, day to day mathematical norms don’t always apply. That’s why I say in the case of the new Rolls-Royce Dawn, 2+2 does not equal 4.”
Giles Taylor, Director of Design, Rolls-Royce Motor Cars.

Studying the open-top motor car sector, and specifically its high-value luxury niche, it became apparent to Rolls-Royce’s designers that customers were being short-changed. The myopic focus on one specific configuration – the 2+2 setup – was, in the view of Rolls-Royce, a compromise too far.

A 2+2 is a configuration with seating that favours the driver and passenger in the front leaving two smaller seats for occasional passengers or children in the rear. The result is a sector populated exclusively by open-top cars that Rolls-Royce would consider compromised and ‘anti-social’.

“At Rolls-Royce, we pride ourselves as creators of fine motor cars that also serve as social spaces,” comments Taylor. “The idea of creating a car like Dawn that can be used in comfort by only two adults on a day to day basis is anathema. In creating Dawn we have accepted no compromise to the comfort and luxury of four adults who want to travel together in the pinnacle of style.”

A whole new car
Contrary to media speculation, the new Rolls-Royce Dawn is not a Wraith drophead. 80% of the exterior body panels of the new Dawn are newly designed to accommodate an evolution of Rolls-Royce’s design language and to encapsulate highly contemporary, four-seat super-luxury drophead architecture.

The aim was clear. To do what no other car manufacturer had achieved so far – make a car that looks as beautiful with its roof up as with it down. One could almost say that the result of the design team’s restless endeavours has been to make the new Rolls-Royce Dawn two cars in one.

Roof down, the sexiness of the Rolls-Royce Dawn is even more apparent. From the side the steep rake of the windscreen, the swage line that flows over the rear haunches plus the high beltline that rises along the profile give the impression of effortless swiftness. The very same rising beltline wraps around the rear passenger cabin akin to the collar of a jacket pulled up to protect the neck.

The deck itself is an amazing work of modern craftsmanship. Clothed in open-pore Canadel panelling that traces the horse-shoe shape of the rear cabin, it demonstrates the great advances that the craftspeople in the Woodshop at the Home of Rolls-Royce in Goodwood have made in wood crafting technology and techniques.

The wood on the deck, chosen by the customer to suit their individual taste, flows down the ‘Waterfall’ between the rear seats, and around the cabin clothing the interior door panels and enticing the owner to enter Dawn.

Deliveries on the new Rolls-Royce Dawn commence in the second quarter of 2016.

The World Premiere of the new Rolls-Royce Dawn occurs at the Rolls-Royce Villa in Hall 11of the Frankfurt International Motor Show at 9.00am CEST on Tuesday 15 September 2015.


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