Audi Sets Up The Audi Mobile Terminal In India - Overdrive
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Audi sets up the Audi Mobile Terminal in India

21 Sep 2015 / 0

Audi has set up a mobile showroom to provide its customers with a complete showroom experience. The Audi Mobile Terminal will have a car on display, a lounge and also serve as a hub to test drive the car. Customers will be able to connect with respective dealers for bookings and after sales support. The Audi Mobile Terminal will cover over 30 cities in the next 12 months. It will be showcased for two days in every city. Audi is targeting around 2,000 customers around the country through this initiative.

Audi Mobile Terminal

“Audi has already established itself as the luxury choice for young achievers, with its progressive design, advanced engineering and innovative customer engagement approach. Taking this a step higher is yet another first in the form of the Audi Mobile Terminal, which brings the showroom right to the customer’s doorstep, especially in tier II and tier III cities in India, where the emergence of a progressive and discerning set of customers is significantly contributing to the transformation of the luxury landscape in India. This is where the next phase of growth will come from and we are now future-ready,” said Joe King, head of Audi India.

 

Audi Mobile Terminal - Audi showroom on the move

Designed as a fully functional mobile showroom, provides a complete Audi
experience to customers
• Equipped with car on display, Audi Accessories and an Audi Lounge
• “The Audi Mobile Terminal brings the showroom right to the customer’s doorstep,
especially in tier II and tier III cities in India where the emergence of a progressive
and discerning set of customers, is contributing to the transformation of the luxury
landscape in India.” - Mr. Joe King, Head, Audi India.
Mumbai, September 21, 2015: Audi, the German luxury car manufacturer, has rolled out yet
another customer-focused initiative - the Audi Mobile Terminal – a fully functional mobile
showroom. Based on the Audi Terminal concept, the Audi Mobile Terminal is a portable
showroom, designed to provide a full Audi experience to customers - whether in a metropolis or
a smaller city.
“Audi has already established itself as the luxury choice for young achievers, with its progressive
design, advanced engineering and innovative customer engagement approach. Taking this a step
higher is yet another first in the form of the Audi Mobile Terminal, which brings the showroom right
to the customer’s doorstep, especially in tier II and tier III cities in India, where the emergence of a
progressive and discerning set of customers, is significantly contributing to the transformation of
the luxury landscape in India. This is where the next phase of growth will come from and we are
now future-ready,” said Mr. Joe King, Head, Audi India.
Complete with car on display, Audi Exclusive Elements and an Audi Lounge, the Mobile Terminal
takes the brand to the doorstep of the Audi customer, while showcasing Audi brand values
experientially. Besides displaying the cars and Audi accessories, the Mobile Terminal concept serves
as a hub for conducting test drives and enables customers and prospects to connect with Audi
dealers for enquiries, new bookings and after sales support, in the comfort of the Audi Lounge.
Convenient to set-up and easily movable across locations, the Audi Mobile Terminal will be
showcased to customers over two days in each targeted city in association with Audi dealer
partners. The Audi Mobile Terminal is slated to visit more than 30 cities over the next 12 months
and will target around 2000 customers across India. The Audi Driving Experience will also be held in
select cities.


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