Beijing Auto Show 2014: Hyundai Ix25 Compact SUV Concept Unveiled - Overdrive
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Beijing Auto Show 2014: Hyundai ix25 compact SUV concept unveiled

21 Apr 2014 / 0

Hyundai has unveiled its compact ix25 concept SUV at the ongoing Beijing Auto Show 2014. The Hyundai ix25 will be the Korean company’s second compact SUV if the HB20 for the Brazilian market can be counted as one.

As far as looks are concerned, it is a mini-Santa Fe. Which is not a bad thing considering that it boasts Hyundai’s acclaimed ‘Storm Edge’ design language. The grille is a not wide unit, however the airdam more than makes up for it with a large brushed aluminium effect skid plate. The alloy wheels are also a chunky unit. The side profile though shows the compact dimensions of the SUV. The rear has big lamps and bazooka exhausts flanked by reflectors and a skid plate.

Hyundai-ix25-concept-(1)

As far as looks are concerned, it is a mini-Santa Fe

Hyundai hasn’t revealed the interiors though knowing from past tradition; we can safely expect the company to provide good quality all around with the latest gadgets in the automotive world on offer. The engine on offer will be a 2-litre Nu petrol.

Hyundai-ix25-concept-(2)

The engine on offer will be a 2-litre petrol

The new Hyundai ix25 has a wheelbase of 2590mm and measures 4270mm in length, 1780mm in width and is 1630mm tall. It is based on the i20’s platform and has been built specifically for the Chinese market. It will be launched in China in the second half of this year.  However, there is a possibility and something which the company hasn’t denied in the past that the ix25 with slightly altered dimensions may be India-bound. After all, compact SUVs (sub-4m) are the flavour of the season in our country.

 

Hyundai ix25 compact concept SUV unveiled at Beijing press release

Hyundai Motor Company today unveiled a concept model of ‘ix25’ at the 2014 Beijing International Automotive Exhibition, held at the China International Exhibition Center. The sophisticated small-sized SUV, another strategic pillar for Hyundai Motor in the world’s largest auto market, is scheduled to be launched exclusively in China later this year.

The ix25 concept hints at a premium look, based on Hyundai Motor’s evolved Fluidic Sculpture 2.0 design philosophy. Harmony between a bold front, voluminous side, sporty rear and other details complete the premium small-sized SUV’s design. Equipped with a Nu 2.0 engine, the ix25 concept features an overall length of 4,270mm, overall width of 1,780mm and overall height of 1,630mm, while its wheelbase reaches 2,590mm.

“Hyundai Motor has grown into a leading automaker in China through continuous innovation and we are now poised for a new challenge to become the most loved brand by Chinese customers,” said Hyundai Motor President Sung Kee Choi. “We will now prepare for another successful decade in China through the launch of high-quality models such as the ix25 SUV, which is strategically-developed for China, and the all-new Genesis introduced today.”

The ix25 will mainly target the young generation who seek style and practicality at the same time, and Hyundai Motor is planning various marketing activities to attract them. With its launch in the second half of this year, Hyundai Motor expects to complete its competitive SUV line-up in China, from ix25, ix35, Santa Fe to Grand Santa Fe, aiming to secure the leading position in the country’s rapidly-growing SUV market. The “i” in ix25 represents the ‘inspiring, intelligent and innovative’ characteristics of the young generation.


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