Firefox Bikes And Warner Bros Launch Co-branded Kids Bicycles In India - Overdrive
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Firefox Bikes and Warner Bros launch co-branded kids bicycles in India

15 Mar 2014 / 0

Firefox Bikes have tied up with Warner Bros and launched co-branded bikes of superheroes and famous cartoon characters, which include Superman, Batman, Tom & Jerry and Tweety. The new bikes are priced between the range of Rs 6140 to Rs 7520 and are available in 14”, 16” and 20” sizes. These bikes are offered in vibrant colours of red, orange and blue and can be purchased at all Firefox retail outlets in the country.

Shiv-Inder-Singh,MD-Firefox-Bikes,-and-Nagarajan-representing-Warner-Bros.-Bikes--uneviling-Warner-Bros

At the launch, Shiv Inder Singh, MD, Firefox Bikes said, “Today’s children aspire to ride on a trendy bike and we at Firefox offer them with the best. The new range of bikes has been specifically designed to address the growing demand of bikes for children. This international tie-up augurs well for Firefox Bikes, since kids relates to Warner Bros Characters in a big way. The Super heroes and cartoon characters will be an inspiration for kids to opt for biking instead of indoor games which in turn will be beneficial for their health & physical fitness”. He further adds that, “Kids segment is a good sale segment for us. We aim to sell over 10,000 Warner Brothers’ co-branded bikes this year.”

The company also says that with environmental issues like global warming being acknowledged as a serious concern in the near future they are doing their bit for Mother Nature by promoting cycling among the younger generation.

FIREFOX BIKES LAUNCH SUPERHERO BIKES

India’s leading leisure biking company Firefox Bikes has associated with Warner Bros for the launch of super heroes co-branded kids bike launch .Co-branded bikes of Superheroes and famous Cartoon Characters include Superman, Batman, Tom &Jerry and Tweety. The new range of co-branded bikes targeting children will be available at all Firefox Bikes Retail Bike stations across India.



Hitting the market with the price tag of Rs. 6,140- Rs. 7520, the bicycles comes in attractive colors i.e. blue, red, orange, which gives a trendy look with superheroes and cartoon characters. It comes in the size of 14’’, 16’’ & 20’’.



On the launch of the Warner Bros. series of Bikes, Mr. Shiv Inder Singh, Managing Director of Firefox Bikes says “Today’s children aspire to ride on a trendy bike and we at Firefox offer them with the best. The new range of bikes has been specifically designed to address the growing demand of bikes for children. This international tie-up augurs well for Firefox Bikes, since kids relates to Warner Bros Characters in a big way. The Super heroes and cartoon characters will be an inspiration for kids to opt for biking instead of indoor games which in turn will be beneficial for their health & physical fitness”.



Shiv Inder Singhfurther added, “Kids segment is a good sale segment for us. We aim to sell over 10,000 Warner Brothers’ co-branded bikes this year.”



Mr. Preston Kevin Lewis, MD – Warner Bros. Consumer Products, Australia, Newzealand & India said that the launch of Kids bicycles further strengthens the strong portfolio of toys that include action figures; puzzles& games; plush; Balls; role-play; ride-ons etc., that leverages the strong emotional connect of the Warner Bros. properties in India. “Firefox is a great partner, who are passionate about outdoor life and sports and this launch will help in keeping Indian kids Active and Healthy”.



Firefox bikes have been providing newer versions and variations of bikes for people to enjoy the ride, and be a part of an environment friendly drive. With global warming being an acknowledged present day reality &health, a constant concerning factor in urban India, Firefox is constantly promoting cycling to combat it.


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