Ford Announces Diwali Returns Scheme - Overdrive
n18

Ford announces Diwali Returns scheme

03 Dec 2014 / 0

The year end is a tough time for carmakers as customers tend to shy away from models that are going to bear a soon-to-be old year of manufacturing badge. Carmakers generally tackle this situation with the oldest trick in the book – discounts and freebies.
Ford-Figo-

 

Ford’s following the path with a new scheme called Diwali Returns. As the name suggests, Ford will pretend that the festivities are still on and will therefore offer benefits of up to Rs 1.5 lakh on its cars. To set the mood right, Ford dealerships will be draped in Diwali decorations and will offer assured gifts as well.

Here’s a list of discounts being offered on Ford models:

Figo – up to Rs 78,000
Classic – up to Rs 76,000
Fiesta – up to Rs 55,000
Endeavour – up to Rs 1.5 lakh

As you would expect, Ford’s best selling model, the EcoSport, isn’t promising any discounts, but the carmaker assures reduced interest rates to consumers opting for financing schemes.

The Diwali Returns initiative will run across all Ford dealerships from December 3 to 7, 2014.



To stay at the cutting edge of automotive news in India, follow Overdrive on Twitter (@odmag) or on Facebook (facebook.com/odmag). Or download our app from the iOS or Android app stores today.


Find your next car
OR
opinion
Shubhabrata Marmar
quote
23 Jun 2017
Income lax department
Should someone earning a living from a vehicle get priority at...
Bob Rupani
quote
15 Jun 2017
The lal batti and VIP culture
The government has banned the ‘lal batti’ or red beacon...