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Ford India opens Personalisation Centre for its vehicles in Chennai

Team OD  /
06 Feb 2015

Ford India has set in motion a new initiative for Ford owners looking to customise their vehicles so as to reflect their individual tastes and preferences. The Ford Personalisation Centre promises customers the freedom to attach genuine accessories to their new vehicles with a level of quality that only a manufacturer can offer, says Ford India. The centre is located in close proximity to Ford's vehicle manufacturing facility in Chennai.

John Cooper VP Customer Service Ford AP and Nigel Harris, President Ford India inaugurating Ford Vehicle Personalisation Centre_resized

Speaking at the inauguration ceremony, John Cooper, vice president, Customer Service Division at Ford Asia Pacific said, "Customers today view vehicles as an extension of their own personalities and are keen to customise their cars to stand out from the clutter. Our customers today are socially conscious who don't compromise and want things done their way. They desire for enhanced levels of personalisation to make vehicles look distinctly theirs."

The Personalisation Centre has 19 bays that are designed to accommodate Ford's vehicles and will be operated by technicians trained by the company. Ford India also says that the new centre will relieve its dealers from the hassle of stocking aftermarket accessories. Thus, at the time of booking, customers can simply choose the accessories that they want and place an order at the dealer. Ford India will then fit the prescribed items.

Quality Check Bays at recently launched Ford Vehicle Personalisation Centre in Chennai_resized

At present, the option of personalising Ford cars is limited to customers of the Ecosport. They can either opt for a spare wheel cover or fit alloy wheels in case they have ordered the Ambiente and Trend variants. In addition, owners of the Titanium and Titanium (O) variants can also opt for the Sports Pack, which includes a rear-spoiler, LED scuff plate and roof cross-bar. Ford says that the accessories are priced at an affordable rate and offer great value. The range of aftermarket products that are on offer from Ford will be increased later in 2015.

Ford Goes-Further in Enhancing Ownership Experience; Launches Industry-First Vehicle Personalisation Centre in India


Ford Goes-Further in Enhancing Ownership Experience; Launches Industry-First Vehicle Personalisation Centre in India CHENNAI, India, Feb. 5, 2015 – Ford became the first auto manufacturer to launch a Vehicle Personalisation Centre in India, enabling new EcoSport buyers to customise their favourite urban SUV. The centre will offer a host of superior quality, premium vehicle personalisation options to give Ford customers the 'power of choice' that further enhance the great value proposition of the Ford EcoSport. Located in the vicinity of Ford India's Chennai factory, the Vehicle Personalisation Centre is spread over 35,000 square feet. The center was inaugurated by John Cooper, vice president Customer Service Division at Ford Asia Pacific and Nigel Harris, president, Ford India. Ford Vehicle Personalisation Centre in Chennai, India is the first such Ford-operated unit in Asia Pacific region. "Customers today view vehicles as an extension of their own personalities and are keen to customize their cars to stand out from the clutter. Our customers today are socially conscious who don't compromise and want things done their way. They desire for enhanced levels of personalisation to make vehicles look distinctly theirs," said Cooper. "Adding to the overall brand ownership experience, we will provide customers peace of mind through premium quality customization options that they can trust without compromising on safety, quality or vehicle warranties." The centre will be equipped with 19 ergonomically designed modification bays operated by Ford's trained technicians to deliver the level of trust and quality expected from Ford vehicles. "Our company is committed to design innovative solutions that delight customers by delivering 'what they want and value'. Our innovation-led approach has helped us democratize in-car technologies and offer unique service packages that deliver class-leading cost of ownership. The Vehicle Personalisation Centre is an extension of this customer-centric innovation," Cooper added. The centre is a win-win solution for Ford's customers as well the company's dealers. While Ford customers will get quality, factory-fitted customization options without any waiting period, the centre will simplify transactions for the company's dealers and remove the need for them to stock vehicle accessories. To begin with, the Vehicle Personalisation Centre will offer three customization options on the Ford EcoSport. The initial offerings include: · Spare Wheel (Cover) Pack for all EcoSport variants · Alloys Pack that offers premium quality alloys and rear-spoiler for EcoSport's Ambiente and Trend trims · Sports Pack that includes rear-spoiler, LED scuff plate, roof cross-bar for EcoSport's Titanium and Titanium (O) trims These premium quality option packs are being offered at affordable prices that will further strengthen the 'great value proposition of the EcoSport'. At the time of booking the Ford EcoSport, customers can simply choose an option pack of their choice and place an order at the dealer. Ford plans to expand the personalisation centre's offering offerings later this year.
  

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