Ford India has appointed a new genuine parts distributor, Eureka Ford, Ā at No. 37, PM Towers, Greams Road, Chennai in the state of Tamil Nadu. The new PDC will now enable customers to purchase parts over the counter. Parts will also be sold to auto parts dealers and non-authorised service centres so as to ensure that customers can enjoy the freedom getting their vehicles serviced with genuine Ford components wherever they want.
Eureka Ford becomes the second exclusive distributor in the country that will sell genuine and affordable parts to customers, the first being Eminent Auto Parts in Delhi. Speaking about the new distribution centre, Nigel Harris, president and managing director, Ford India said,Ā āFrom ensuring trust through Happy Pocket service at our dealerships to easy availability of Ford Genuine parts across Tamil Nadu, we guarantee quality and convenience to our consumers.ā He also adds that, “Looking to expand our product portfolio with three new products in the next 18-24 months, retail distribution of Ford Genuine service parts is the right step at the right time and is going to reach many more cities in the future.”
Ford has also announced that it will expand the network of exclusive parts distributors to other states in a phased manner with distribution outlets planned inĀ Karnataka, Maharashtra, Kerala and the eastern region of India.
Ford Expands Retail Distribution of Genuine Parts to South India; Appoints Distributor for Tamil Nadu
|CHENNAI, India, Feb. 12, 2015 ā Going Further in its commitment to ensure trust and quality as well as enhance customer convenience, Ford India has appointed Eureka Ford Parts as the exclusive distributor for Ford Genuine Parts in Tamil Nadu.
Located at āNo. 37, PM Towers, Greams Road, Chennai, Eureka Ford Parts will reach out to all auto part retailers and independent repair shops, enhancing access to competitively-priced, high-quality Ford parts for customers in Tamil Nadu.
Eureka Ford Parts is the second exclusive distributor for Ford Genuine Parts in India. The company had in November appointed its first distributor for Delhi.
āFrom ensuring trust through Happy Pocket service at our dealerships to easy availability of Ford Genuine parts across Tamil Nadu, we guarantee quality and convenience to our consumers,ā said Nigel Harris, president and managing director, Ford India. āLooking to expand our product portfolio with 3 new products in next 18-24 months, retail distribution of Ford Genuine service parts is a right step at the right time and is going to reach many more cities in the future."
Retail distribution of spare parts will empower Ford customers to get their Ford cars repaired at a preferred workshop. Enhancing the ownership experience with the move, Ford plans to expand the retail distribution network to Karnataka, Maharashtra, Kerala and East of India.
Customers visiting Fordās dealers and workshops, on the other hand, will continue to reap benefits of service innovations like Happy Pockets. This important initiative ensures low cost of ownership by allowing Ford car owners to avail and experience service offerings starting at just Rs. 2,199.
Performed by Ford-trained technicians, using genuine Ford parts and high-grade semi-synthetic engine oil plus special Ford tools and equipment, Happy Pocket Service is among the price leader offering for scheduled service.
Over-the-counter availability of Ford Genuine Parts also add to the existing customer focused initiatives by Ford, such as parts at sub assembly levels for repairs, pan-India Roadside Assistance, 90 minute-Quick Service Bays, Mobile Service Vans, Vehicle report card and Quick Lane centre in addition to the Happy Pocket Service.
Further strengthening its promise of enhancing ownership experience, Ford India recently inaugurated its Vehicle Personalisation Centre in Chennai to provide factory-fitted, premium quality genuine Ford accessories for its bestselling urban SUV EcoSport.