Harley-Davidson merchandise is now available on Myntra
In a bid to improve accessibility to its wide range of merchandise, Harley-Davidson India announced its exclusive partnership with online retail major, Myntra. The online store, which now only operates as a mobile app, will stock casual wear, sportswear, denims and other accessories. This association with Myntra gives Harley-Davidson reach across 12,000 pin codes in India.
Speaking about the association with Myntra, Rajiv Vohra, director, sales and dealer development at Harley-Davidson India said, "We are extremely pleased to enter into this alliance with Myntra, helping us to become more accessible to customers across the country. Owning Harley-Davidson merchandise is a great way for customers to free their inner rebel, and we are glad to offer them this opportunity."
Optimistic about the association with Harley-Davidson, Prasad Kompalli, head of e-commerce platform, Myntra, said, "It has always been our continuous endeavor to enhance our portfolio and provide our shoppers the latest and widest collection from the best of brands. This alliance will help us cater to Harley-Davidson aficionados by enabling easy access to the brand's lifestyle merchandise."
Online retail is on the upswing in India and a small but ever increasing number of new customers are moving to the concept. Recently, Royal Enfield too joined the online retail league with its own web-store for riding gear.
Harley-Davidson® brings the rebel attitude to Myntra
| New Delhi, June 2, 2015: Known for rebellious design and bold urban styling, Harley-Davidson® motor clothes have inspired riders and passengers for generations. Harley-Davidson casual merchandise will now be available through an exclusive online store on Myntra. Launched today, the online store offers a range of Harley-Davidson casual outerwear, sportswear, denims and accessories. Harley-Davidson merchandise and accessories are also offered through the brand's dealership network across 17 locations in India. Through this alliance Harley-Davidson merchandise will now be easily accessible to over 12,000 pin codes in India. Rajiv Vohra, Director Sales and Dealer Development Harley-Davidson India commented at the onset of the alliance, "We are extremely pleased to enter into this alliance with Myntra.com, helping us to become more accessible to customers across the country. Owning Harley-Davidson merchandise is a great way for customers to free their inner rebel, and we are glad to offer them this opportunity." Being the leading online fashion platform associated with over 25 top global brands in India, Prasad Kompalli, Head - eCommerce Platform, Myntra expressed excitement on this alliance stating, "It has always been our continuous endeavor to enhance our portfolio and provide our shoppers the latest and widest collection from the best of brands. This alliance will help us cater to Harley-Davidson aficionados by enabling easy access to the brand's lifestyle merchandise." The collection spreads across Harley-Davidson jackets, denims, shirts, t-shirts, caps, wallets and other accessories. To view the entire offering, download the Myntra smart phone app today. | |
