Ever since Harley-Davidson revealed its first electric motorcycle, the LiveWire, the bike has been on a promotional tour throughout the US. Its next stop will be the Comic-con that is underway at San Diego.
Harley-Davidson and Marvel Comics are showcasing the Project LiveWire as part of the promotional campaign for the upcoming superhero flick, Avengers: Age of Ultron. The electric motorcycle concept will be featured in the film along with other Harley-Davidson motorcycles like the Street 750¬†that was recently launched in India.
Dino Bernacchi, director, U.S. Marketing at Harley-Davidson Motor Company says, ‚ÄúOur partnership with Marvel continues to provide thrilling platforms to showcase our latest innovations to existing and new fans of the brand.‚ÄĚ
We’re sure that the costume-donning fanboys and fangirls of the Marvel universe will look at all that metal on display in a new light and maybe add some variety (of the ‘nerd’ persuasion)¬†to Harley-Davidson’s fan base.
Harley-Davidson Livewire to star in Avengers
|Today at the San Diego Comic-Con, Harley-Davidson¬ģ and Marvel Studios will introduce Project LiveWire‚ĄĘ ‚Äď Harley-Davidson‚Äôs first electric motorcycle ‚Äď to fans gathered at the annual international convention. Project LiveWire, which is featured in Marvel‚Äôs Avengers: Age of Ultron, will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson, in an epic scene with Captain America in the film.
The addition of Project LiveWire to Avengers: Age of Ultron confirms months of speculation that Harley-Davidson and Marvel are, indeed, teaming up again. Harley-Davidson motorcycles ‚Äď including the Harley-Davidson Street 750‚ĄĘ featured in Marvel‚Äôs Captain America: The Winter Soldier earlier this year ‚Äď have appeared in a number of Marvel movies and television shows over the last several years.
‚ÄúOur partnership with Marvel continues to provide thrilling platforms to showcase our latest innovations to existing and new fans of the brand,‚ÄĚ said Dino Bernacchi, Director of U.S. Marketing at Harley-Davidson Motor Company. ‚ÄúNot one, but two bikes will be featured in Avengers: Age of Ultron - Project LiveWire and the all-new Street 750, which is now available at Harley-Davidson dealerships.‚ÄĚ
While not for sale, Project LiveWire is specifically designed to get insight into rider expectations of an electric Harley-Davidson motorcycle. In keeping with the company‚Äôs customer-led product development approach, Harley-Davidson is taking Project LiveWire to consumers across the country. Fans in San Diego will be able to ride the bike at the San Diego Harley-Davison dealership July 25-26 and provide feedback to help shape the future of Harley-Davidson‚Äôs first-ever electric motorcycle. To learn more about Project LiveWire and The Experience Tour, visit www.projectlivewire.com.
About Marvel‚Äôs Avengers: Age of Ultron
Written and directed by Joss Whedon (Marvel‚Äôs The Avengers), the film returns its iconic cast, including Robert Downey Jr. (Marvel‚Äôs Iron Man 3, Marvel‚Äôs The Avengers) as Tony Stark/Iron Man along with Chris Hemsworth (Marvel‚Äôs Thor: The Dark World, Marvel‚Äôs The Avengers) as Thor, Mark Ruffalo (Marvel‚Äôs The Avengers, Now You See Me) as Hulk, Chris Evans (Marvel‚Äôs Captain America: The Winter Soldier, Marvel‚Äôs The Avengers) as Captain America, Scarlett Johansson (Marvel‚Äôs Captain America: The Winter Soldier, Marvel‚Äôs The Avengers) as Black Widow, Jeremy Renner (American Hustle, The Avengers) as Hawkeye, and Samuel L. Jackson (Marvel‚Äôs Captain America: The Winter Soldier, Marvel‚Äôs The Avengers) as Nick Fury. Joining the cast are Aaron Taylor-Johnson (Godzilla, Kick Ass 2) as Quicksilver, Elizabeth Olsen (Godzilla) as Scarlet Witch and James Spader (The Blacklist, Lincoln) as Ultron.
Set for release in the United States on May 1, 2015, Marvel‚Äôs Avengers: Age of Ultron is produced by Kevin Feige. Executive Producers are Louis D‚ÄôEsposito, Jeremy Latcham, Victoria Alonso, Patricia Whitcher, Alan Fine, Stan Lee, and Jon Favreau.