Hero MotoCorp Opens First Plant Outside India In Colombia - Overdrive
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Hero MotoCorp opens first plant outside India in Colombia

10 Sep 2015 / 0

Hero MotoCorp inaugurated its first plant outside India at Villa Rica in Colombia. Present at the inauguration were Juan Manuel Santos, president of Colombia and Pawan Munjal, chairman and CEO of Hero MotoCorp, and several Colombian Government officials.

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This is Hero’s fifth plant including the four that are located in India. It will cater to the Andean States as well as North American markets like Mexico and the US. The facility is spread across 17 acres at the Parque Sur free trade zone about 500km south-west of Bogota in the state of Cauca.

The initial production capacity will be 80,000 units per annum and will be increased to 1,50,000 units in the next phase. $70 million was assigned to build this facility, of which $38 million was used for capital expenditures while the rest would account for working capital in the following years. The plant will manufacture 10 products including a new scooter called the Dash which was unveiled at the event. The Dash was seen at 2014 Auto Expo and is expected to be launched in India soon but under a different name.

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“It is a historic milestone for Hero MotoCorp as this facility in Colombia is our first plant outside India. The plant will also act as a guiding light, as we work towards transforming ourselves into a global automotive giant with manufacturing facilities across the globe,” says Pawan Munjal.

Hero MotoCorp currently sells its products in 24 countries across Asia, South America, Central America and Africa. The next plant will be set up in Bangladesh. Assembly units have already been established in Kenya, Tanzania and Uganda in East Africa.

 

ICONIC TWO-WHEELER MAKER HERO MOTOCORP’S MANUFACTURING FACILITY IN COLOMBIA COMMENCES OPERATION

- HERO MOTOCORP’S FIRST PLANT OUTSIDE OF INDIA

- PROJECT INVESTMENT OF US$ 70 MILLION

- WORLD-CLASS MANUFACTURING FACILITY TO ACT AS EXPORT HUB FOR OTHER ANDEAN & CENTRAL AMERICAN COUNTRIES

- INITIAL PRODUCTION OF 80,000 UNITS PER YEAR; TO GO UP TO 150,000 UNITS IN THE NEXT PHASE

- TO PROVIDE EMPLOYMENT TO 2200 PEOPLE IN THE REGION

- TEN TOP MODELS OF HERO MOTORCYCLES & SCOOTERS TO BE MADE IN THE PLANT

- THE PLANT TO HELP DEVELOP ANCILLARY INDUSTRIES IN THE COLOMBIA


Mr. Pawan Munjal,

Chairman, Managing Director and Chief Executive Officer,

HeroMotoCorp Ltd.

“It is a historic milestone for Hero MotoCorp as this facility in Colombia is our first plant outside of India. I wish to thank the Honorable President for joining us on this memorable occasion. This facility will be a key resource for us as we plan to further consolidate our market position with a range of products across segments. The plant will also act as a guiding light, as we work towards transforming ourselves into a global automotive giant with manufacturing facilities across the globe.”

“As the world’s largest two-wheeler manufacturer, we have the expertise and technology to provide superior quality products based on the needs and preferences of the customers. Poised to be our export hub for the region, the plant here in Colombia will generate employment opportunities for local citizens, and also help in contributing to the overall development of the economy.”

Villa Rica (Cauca), Colombia, September 9, 2015

Hero MotoCorp Ltd. (HMCL), the world’s largest two-wheeler manufacturer, set a historic milestone with its ‘first’ global manufacturing facility, at Villa Rica, in Colombia going operational, here on Tuesday.

Honorable Mr. Juan Manuel Santos, President of Colombia and Mr. Pawan Munjal, Chairman, MD and CEO of Hero MotoCorp Ltd. inaugurated the plant here today at a glittering ceremony attended by ministers from the government of Colombia, government officials, senior bureaucrats and Hero MotoCorp associates.

Completed in a little over nine months since construction began, the Colombia plant is Hero’s 5th manufacturing facility, in addition to four assembly plants in India. This Plant will act as a hub for selling to the Andean countries. It can also be a strategic base for shipping to North American markets such as Mexico and the US

Spread over 17 acres (68,000 sq meters) of land at the Parque Sur free trade zone at Villa Rica in the state of Cauca - about 500 km south-west of Bogota, the plant will have an initial production capacity of 80,000 units per annum. This capacity will be expanded to produce 150,000 units per annum, in the next phase. The plant has been built at a project cost of US$ 70 million of which US$ 38 million has been utilized in CAPEX and rest will be used as working capital over the next few years.

The new plant will manufacture HMCL’s best-selling and globally successful range of motorcycles and scooters. The plant will manufacture ten products from the HMCL portfolio, including the all-new scooter Dash which was also unveiled here today as part of its global launch.

With the commencement of operations at the manufacturing plant in Colombia, the New Delhi-headquartered HeroMotoCorp has become the first Indian two-wheeler manufacturer to set-up a manufacturing plant in Latin America.

Currently Hero sells its range of two-wheelers through 160 outlets spread across 133 cities and towns in the country. Hero has rapidly augmented its network by adding 69 outlets in 2015 alone. Some of the bestselling Hero products include – the 100cc Splendor iSmart, Eco Deluxe, and Passion-Pro; the 125cc Glamour; the 150cc Thriller and the 225c Karizma ZMR. Hero is also the only two-wheeler manufacturer to offer a 4 year warranty on all its models.

Hero MotoCorp currently sells its products in 24 countries across the world - Sri Lanka, Nepal, Bangladesh, Egypt and Turkey in Asia; Peru, Ecuador and Colombia in South America; Guatemala, Honduras, El Salvador, Nicaragua, Panama and Costa Rica in Central America; Kenya, Mozambique, Tanzania and Uganda in East Africa; Ethiopia in South Africa; and Burkina Faso, Ivory Coast, Democratic Republic of Congo and Angola in West Africa.

In partnership with its local distributors, HMCL has also established assembly units in Kenya, Tanzania and Uganda in East Africa. With another overseas manufacturing plant coming up in Bangladesh, the company is fast building up a global manufacturing base to cater to growing demand for its products in international markets.


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