Honda India teases the BR-V with a digital campaign
With the launch of the BR-V looming over our heads, Honda Cars India has decided to tempt potential buyers with a digital teaser. The upcoming compact SUV is getting its own campaign, labelled #WhereNextWithBRV, which will follow the BR-V in varying terrains and locations around the country. Locations will be decided by audience fuelled polls. The campaign spans 20 days, with each day being documented and showcased on social media websites as well as the BR-V's website.
Honda is known for its affinity for SUV acronyms (think CR-V), so it's unsurprising that their next SUV offering is something along those lines. So what does BR-V stand for? Well, Honda says it's the Bold Runabout Vehicle. Based on the Mobilio platform, the BR-V plans to compete with the existing compact SUVs like the highly successful Hyundai Creta, and the equally impressive Renault Duster. It is expected to be priced just north of the sub-4m compact SUVs like the Ford EcoSport and Maruti Suzuki Vitara Brezza, putting it in a sweet spot between the two successful SUV groups. As this is Honda's first compact SUV outing, it should be an interesting bout to behold.
"Core idea behind the "#WhereNextWithBRV" campaign is to showcase how BR-V offers the opportunity to explore whatever, wherever, whenever. We wanted to create a memorable journey of the Honda BR-V traveling to picturesque locales and inspiring scenes. Be it a city drive or a weekend getaway to the hills, Honda BR-V is the perfect car to take anywhere." says Jnaneswar Sen, senior vice president, marketing & sales.
Starts Rs 7.99 Lakhs
1498cc
Manual
100
215
21.7 Kmpl
Starts Rs 9.99 Lakhs
1353cc
Automatic
115
242
-NA-
Starts Rs 8.49 Lakhs
1330cc
CVT
106
154
-NA-
Related Stories
Top Stories
Latest Videos
Most Popular
- Budget Sportbike Showdown: Kawasaki Ninja 500 vs Aprilia RS 457 vs Yamaha YZF-R3
- 2014 Triumph Daytona 675 vs 2024 Kawasaki ZX6R - A Decade of Evolution in Supersport Motorcycles
- Mumbai-Pune Expressway speed restrictions updated
- Nissan Magnite EZ-Shift review - is the AMT any good?
- Nitin Gadkari states that tax on Hybrids should be reduced to 12 percent in the coming future