Hyundai Revamps Used Car Business Under H-Promise Brand - Overdrive
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Hyundai revamps used car business under H-Promise brand

21 Apr 2014 / 1

Hyundai has launched H-Promise which the company claims is a one stop solution to the replacement needs of its customers. This program was previously known as ‘Hyundai Advantage’. Under this program Hyundai customers can upgrade to a bigger car while still keeping their EMI amount at small car levels.

H-Promise lets Hyundai customers upgrade to a bigger car with low EMIs

H-Promise lets Hyundai customers upgrade to a bigger car with low EMIs

The company also has a website which the customers can use as a platform to buy, sell and exchange their second hand cars. The company is offering several benefits for customers who avail this program. During the previous year Hyundai sold 15,000 certified used cars which it hopes will increase to 18,000 by end of this year. Similarly 70,000 used cars were exchanged last year with Hyundai hoping that this figure will increase to 85,000 by 2014 year end.

Commenting on this occasion,  B S Seo, MD & CEO, Hyundai Motor India Ltd, said, “With a strong customer base and a robust network established in the market, we are delighted to bring our used car business under the globally acclaimed H-Promise. H-Promise will be a unified brand that will offer our commitment for customer-oriented service and strive for customer satisfaction.”

 

Hyundai unifies used car business under “H-PROMISE” globally

New Delhi, April 15, 2014: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter today, unified its used-car business under the brand name “H-PROMISE” globally. Formerly known as “Hyundai Advantage”, H-Promise will be an integrated program which will provide one stop solution to the needs of replacement customers.

A significant step towards the achievement of ‘Customer Delight’, “H” symbolizes Hyundai & its Customers association of trust & togetherness which goes hand in hand. Through H Promise, Hyundai will be able to spread awareness, information and increase transparency among the used car customers.

Commenting on this occasion, Mr. B S Seo, MD & CEO, Hyundai Motor India Ltd, said, “With a strong customer base and a robust network established in the market, we are delighted to bring our used car business under the globally acclaimed H-Promise. H-Promise will be a unified brand that will offer our commitment for customer-oriented service and strive for customer satisfaction.”


Under the new initiative, H-Promise offers a probe for “up gradation to a bigger car @ lower EMI”. Hyundai Motor India has revamped its used car website (http://hpromise.hyundai.co.in) , which gives customers an online platform for Buying, Selling & Exchange of Used Cars. Hyundai Motor India currently maintains 335 operational dealers in 225 locations across India.

Benefits for Used Car Buyers:

· Hyundai backed warranty for 1 year OR 20,000 Kms (Whichever earlier)

· 2 free services

· Certified by Hyundai

· Cars refurbished with Hyundai Genuine Parts

· Non Accidental Cars (No Structural Damage)

Benefits for Exchange Customers:

· Best Price & Transparent 147 point evaluation

· Best deals on new cars

· Attractive Exchange Offers

· Assurance of car going into the right hands

· Hassle free Transaction

· Flexible down payment with Lower EMI

During CY2013, Hyundai recorded 70,000 exchanges and sold over 15,000 certified used cars. By the end of CY2014, the company projects 85,000 exchange sales, stretching the sales of its certified used cars to 18,000 with the operational dealership network climbing to 360 across India.

 



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