Jaguar Land Rover has inaugurated its new factory in Itatiaia, Brazil which has been set up with an investment of 240 million pounds. This is the company's first overseas facility which is completely owned by them. This new factory will manufacture the Range Rover Evoque and Land Rover Discovery Sport models for the Brazilian market. In an official release, the company has stated that both vehicles will be on sale by this month across their dealerships in Brazil. Jaguar Land Rover has sourced some of the major components like the seats, cockpit, exhaust, chassis and powertrain assembly from local suppliers.
The new factory also incorporates Jaguar Land Rover's first overseas Education Business Partnership Centre which aims to develop the skill sets of around 12,000 local children each year. Apart from teaching them vital skills, it will inspire the local kids to work with Jaguar Land Rover. Jaguar Land Rover says that the new plant has been designed to be in line with the company's future plans and is the most advanced Emissions Conformity and Certification facility in South America.
Commenting on the new plant's opening, Wolfgang Stadler, executive director, manufacturing, said: The opening of Jaguar Land Rover's new world-class facility in Brazil marks the latest exciting milestone in our global expansion. Land Rover is already Brazil's market-leader for mid-sized premium SUVs, accounting for more than 30% of all sales in that segment. The Range Rover Evoque and the Land Rover Discovery Sport will now be manufactured for the first time in Latin America, building on their existing popularity with customers in Brazil."
We are proud of the strong links that we have established with the communities close to our existing plants and the same is true here in Brazil. Our Education Business Partnership Centre is just one step we are taking to deliver exciting educational programmes to local children of all ages. Our ambition is to encourage them to consider a career in the automotive industry in the future," he further added.