Jaguar XE’s Last Teaser Is A Word Cloud Sculpture - Overdrive
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Jaguar XE’s last teaser is a word cloud sculpture

08 Sep 2014 / 0

After a drip feed of information on the XE, Jaguar’s 3 Series, C-Class and A4 rival is just hours away from being unveiled. But that hasn’t stopped Jaguar was sending out one final teaser of its entry-level sedan – a word sculpture of the XE.

Jaguar XE Word Cloud (1)

Constructed in aluminium, the same material that forms the basis of the XE’s chassis, the sculpture is made up of 95 adjectives that describe the XE in various languages. Frankly, the sculpture looks busy to us at least in the photos, but we can see words like ‘Sports’, ‘Efficient’ and ‘Advanced’, which pretty much sum up what the XE is expected to be. The sculpture is being showcased at the London Design Festival and will stay at the London Design museum until October 6, 2014. Since its a world car, the sculpture also has words from the French, German, Spanish, Italian, Russian and Mandarin languages. No Hindi in there though, but the XE is definitely coming to India and soon.

Jaguar XE Word Cloud (2)

Jaguar director of design, Ian Callum, says, “It has been an enormous amount of fun bringing a word cloud of XE and everything it means to life. It’s hugely satisfying to be recognised by London Design museum and to have our work become part of London Design Festival.”

The XE will be unveiled in a few hours from now and OVERDRIVE Editor and team members are already in UK to cover it live. So stay tuned to the site and our Twitter feed for all the updates.

Jaguar XE's last teaser is a word cloud sculpture

Today Jaguar and London Design Museum revealed a unique aluminium word cloud sculpture in the shape of the new Jaguar XE sports saloon. Installed in the Design Museum’s ‘Tank’, the design piece marks the start of the global launch of the new Jaguar XE due to be unveiled in London early next week.

Jaguar design collaborated with a range of creative experts across the fields of computer aided design, graphic artwork, stage design and metal work to design a word cloud representation of the new XE consisting of 95 words using seven languages including French, German, Spanish, Italian, English, Russian and Mandarin.

Design Museum Head of Communications Josephine Chanter said: “Large scale installations like this striking sculpture are always hugely popular with our visitors, and the Jaguar XE form is already attracting lots of attention. We’re sure that it will be a hit with the public, and it makes an eye-catching addition to our programme for the London Design Festival.”

The production methods are a combination of man and machine. Computer modelling was used to create the words that are molded to the dynamic form of the Jaguar XE then finished using metal craftsmanship by the team behind elements of the London Olympic Games Opening Ceremony.

Ian Callum, Jaguar Director of Design, said: “It has been an enormous amount of fun bringing a word cloud of XE and everything it means to life. It’s hugely satisfying to be recognised by London Design museum and to have our work become part of London Design Festival.”

For 25 years, the Design Museum has championed creative thinking and inspired problem solving, celebrating the talent of the world’s best designers and architects. The museum has welcomed five million visitors and built an important collection of contemporary design.


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