JLR to start building cars in Saudi Arabia
Jaguar Land Rover has expanded its business in Saudi Arabia by signing a letter of intent with National Industrial Clusters Development Program (NICDP) Saudi Arabia. NICDP and JLR will now begin a feasibility study for the possibility of setting up an automotive manufacturing unit for the latter in Saudi Arabia. Aluminium, a key component in the newest JLR products namely 2013 Land Rover and XJ is available in huge quantities in Arabia and this makes sense for the British company to set up a facility there. Following on the footsteps of starting a joint venture with Chery Automobiles in China, JLR may also employ a similar strategy in Saudi Arabia.
Ralf Speth, chief executive of Jaguar Land Rover said, "We are committed to further international partnerships to meet record demand for our highly sought after vehicles. The Kingdom of Saudi Arabia is an attractive potential development option, complementing our existing advanced facilities in Britain and recent manufacturing plans to expand in other countries including India and China."
