Live Updates: Mercedes-Benz to reveal its digitization plans for India
Mercedes-Benz India is ramping up its ownership and purchasing experience for its buyers. The manufacturer plans to offer e-commerce website for the same and is also bringing in new connected solutions for the ownership. Stay tuned to OVERDRIVE for more updates.
MercedesMe also brings with it an online service estimator, which enables the customer to know service and spares cost estimates to understand and plan the ownership costs of their car
MercedesMe rolls out on 15th Nov. Will be available in three phases.
The MercedesMe app is available on Android and iOS platforms
All the digital initiatives of Mercedes-Benz India will be classified under MercedesMe
This is the goal for Mercedes-Benz India with respect to selling cars online
The online car-purchase experience for Mercedes-Benz India is now online
Mercedes-Benz wants to digitise the car buying experience in India
Mercedes-Benz is also typing up with Roadster Inc. to create an online store for the cars
For the tech savvy prospective customers, Mercedes-Benz will also provide Augmented Reality tools that will enable the consumer to visualise how the car looks in their driveway
Car configurator will become all the more stronger at the Mercedes-Benzcar buying experience
Mercedes-Benz ‘connected’ cars will comply with the best data safety and privacy standards
As data and digitisation becomes important going forward, Mercedes-Benz wants to ensure that the customers’ data in a Mercedes-Benz car will be safer than their cell phone.
Mercedes-Benz wants to offer a personalised brand experience based on these parameters
Experiences are an important factor for today’s car customers. Mercedes-Benz aims to enrich the in-car experience for its customer base
