Mahindra Adventure release their 2012 Adventure calendar
Starting June, Mahindra and Mahindra's motorsports wing, Mahindra Adventure will begin with a series of motorsport events for 2012-2013. The calendar for the same is as given below. Along with the unveiling of the calendar, M&M also introduced an airconditioner, heater and engine immobiliser in the Thar CRDe. It is priced at Rs 6.75 lakh, ex-Mumbai. Also showcased was a new customised variant of the Thar AC replete with an electric winch, snorkel, roll cage, expedition carrier and a custom made front bullbar.
Speaking on the occasion, Vivek Nayer, senior vice president - marketing, automotive division, Mahindra & Mahindra Ltd. said, "After the successful run of Mahindra Adventure Season 1, we are all geared to unveil the new season that promises even more thrills for the adventure seeker. The 'Off-Roading Trophy' and international events make the Season 2 even more exciting and will go a long way in showcasing the tough and rugged capability of our range of vehicles."
2012 Mahindra Great Escape
| Month | Location | Zone | Date |
| June | Kottayam | South | 23-Jun |
| July | Mumbai | West | 7-Jul |
| August | Goa | West | 11-Aug |
| August | Chandigarh | North | 18-Aug |
| August | Saklespur | South | 25-Aug |
| October | Kohima | East | 20-Oct |
| November | Jaipur | North | 24-Nov |
| December | Mumbai | West | 7-9 Dec |
| January | Kolkata | East | 13-Jan |
| January | Hyderabad | South | 20-Jan |
| February | Coimbatore | South | 3-Feb |
Multi-day Expedition & Challenges
| Month | Name | Location | Date |
| July | Monsoon challenge | South to west | July 19-22 |
| August | Escape Classic | North | July 26- Aug 5 |
| August | Authentic Goa | West | August 16-22 |
| September | Spice Challenge | South | September 7-9 |
| September Escape | Trination Escape | North to East | September 15-29 |
| November | Wild Escape | Central | November 16-21 |
| December | Royal Escape Classic | North | Dec 27-Jan 1 |
