Mahindra First Choice Inaugurates 400th Authorised Dealership - Overdrive

Mahindra First Choice inaugurates 400th authorised dealership

17 Dec 2014 / 0

The rising cost of ownership and the brutal depreciation after buying a new car has led to the used car market growing rapidly. A lot of players have arrived serving this segment of customers. Mahindra’s multi-brand certified used car company has just inaugurated its 400th outlet in Dwarka in Delhi NCR. This is the company’s 34th dealership in Delhi NCR and the 137th in North India.

The most recent outlet, Car Choice II, spread across a lavish 10,000 sqft, located near Gokul Garden, Dwarka was inaugurated by Rajeev Dubey, president and member of the group executive board, Mahindra & Mahindra Ltd in the presence of Nagendra Palle, CEO, Mahindra First Choice Wheels.


Mahindra believes that the rising consumer confidence is driving demand for used cars in the country. NCR, being the biggest market, is strategically important. B and C category towns are also aiding faster expansion. Customers looking for a proper source for their purchase appreciate the warranty provided. Rajeev Dubey believes that the company’s greatest achievement has been the credibility that Mahindra First Choice has brought to an industry that earlier lacked structure and organisation.

“Our strong franchisee network will play a critical role in delivering products to the customers”, added Yatin Chadha, senior vice president, Mahindra First Choice Wheels.

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