Mahindra Two Wheelers has launched the Mojo across 11 states in India, as part of the second phase of its nationwide launch. The list includes Andhra Pradesh, Chandigarh, Delhi, Goa, Gujarat, Madhya Pradesh, Rajasthan, Tamil Nadu, Telangana, Uttar Pradesh and West Bengal.
âThe Mojo is one of the most exciting products from the Mahindra Two Wheelers stable. Taking this sentiment forward, the bike will now be available across 14 states and 34 dealerships, thus making it possible for more consumers to have access to a superior touring bike,â said Vinod Sahay, chief operating officer, Mahindra Two Wheelers.
He also added, âTo further enhance the engagement between Mojo owners, we are creating communities in cities where it is launched. The Mojo Tribe will provide a platform for Mojo owners to share their riding experiences and plan similar trails with fellow members. Owners can also share live updates via our exclusive Mojo Tribe Mobile App.
The Mojo is Mahindraâs flagship motorcycle. It has a 295cc, liquid cooled, fuel injected, single cylinder engine that produces 27PS and 30Nm. Weâve tested and compared it with its rivals and found that it has its own unique appeal. Itâs designed with a bias towards touring requirements and one of its strong points is the refined engine and massive 21-litre fuel tank. Mahindra has also thrown in decent kit which includes, USD front forks, gas charged monoshock, Â Pirelli Diablo Rosso II tyres and a 320mm petal disc up front.
|Mumbai, April 1, 2016: Mahindra Two Wheelers launched the Mahindra MOJO, today, across 23 dealerships in 11 states as a part of phase II of its launch phase. The flagship motorcycle has set new benchmarks in styling, performance, and riding quality ever since it hit Indian roads in October last year.
Vinod Sahay, Chief Operating Officer, Mahindra Two Wheelers said, âThe MOJO is one of the most exciting products from the Mahindra Two Wheelers stable. Taking this sentiment forward, the bike will now be available across 14 states and 34 dealerships, thus making it possible for more consumers to have access to a superior touring bike.â
Mr Sahay further added, âTo further enhance the engagement between MOJO owners, we are creating communities in cities where it is launched. The MOJO Tribe will provide a platform for MOJO owners to share their riding experiences and plan similar trails with fellow members. Owners can also share live updates via our exclusive MOJO Tribe Mobile App.
Ex-showroom Prices for MOJO are as follows:
Sr. No. Name City Ex-show room Price (In INR)
1 Andhra Pradesh Vizag, Vijawada 1,69,600/-
2 Chandigarh Chandigarh 1,66,000/-
3 Delhi Delhi 1,63,000/-
4 Goa Goa 1,65,500/-
5 Gujarat Ahmedabad 1,71,800/-
6 Madhya Pradesh Indore 1,75,120/-
7 Maharashtra Nagpur 1,65,500/-
8 Rajasthan Jaipur 1,69,900/-
9 Tamil Nadu Chennai, Coimbatore, Madurai 1,71,600/-
10 Telangana Hyderabad/Secunderbad 1,69,600/-
11 Uttar Pradesh Lucknow 1,69,200/-
12 West Bengal Kolkata 1,70,000/-
MOJO has always embodied the feeling of joy of riding. Mahindra welcomes new MOJO owners across these 15 cities through a unique digital initiative â MOJO Tribe Connect which will be followed by a 15 city trail. This trail comprises three MOJO enthusiasts riding through diverse terrains while also interacting with fellow MOJO owners in these new cities sharing their experiences with the bike thus promoting the joy of riding.
MOJO comes equipped with the state-of-art engine with DOHC (Double Over Head Camshaft), low friction piston and rings, advanced EFI (Electronic Fuel Ignition), iridium spark plug, resonator fitted intake system and twin exhausts. MOJO uses a twin tube frame with high torsional rigidity, inverted front fork with rigid triple clamp mounting and high pressure gas charged offset rear mono-shox with separator floating piston, largest 320mm radially mounted front disc brakes and Pirelli Diablo Rosso II tyres. These features are enhanced with a 21 litre fuel tank, the largest in its class, to ensure it can cover longer distances on road effortlessly.
The handlebar and footrest placement of MOJO offer an upright riding stance that enhances the comfort of long distance riding.
MOJO also features twin pod head lamps with LED guide light and LED tail lamps. The fully loaded console includes a digital speedometer with fuel gauge, dual trip meter, and analogue tachometer. The twin-exhaust system is specially designed to produce a unique note.
About the MOJO Tribe
MOJO Tribe, a club meant exclusively for owners of MOJO motorcycle, aims to bring together a group of biker enthusiasts who navigate every turn to welcome the magic of possibility, the lure of freedom, the excitement of adventure, and the power of untold tales.
Mahindra Two Wheelers has also announced a new season of the Trails of MOJO Tribe 2016 â 17, which celebrates the spirit of riding through 4 thrilling trails, each promising a different terrain and experiences of lifetime. One could enjoy conquering new peaks on the Mountain Trail, chasing the winds on the Coastal Trail, exploring nature on the Jungle Trail or pushing oneself to the extreme on the Desert Trail. All these trails culminate into the MOJO Rising Trail, an annual get together of MOJO owners at Nagpur, to share countless moments of exhilaration with fellow riders and of course, your MOJO!
MOJO was one of the most well received motorcycles of 2015 â 2016 with critics and audiences conferring it 8 awards.
The awards won by Mahindra MOJO include:
â˘ âReaders Choice Bike of the Yearâ at the Zigwheels Awards 2015
â˘ âMotorcycle of the Yearâ at the Motorbeam Readersâ Choice Awards 2016
â˘ âBike of the Year: Jury Awardâ at the BikeDekho.com Awards 2016
â˘ âSurprise package of the Yearâ at the 8th BBC Top Gear Magazine Awards 2015
â˘ âTourer Bike of the Yearâ at the Gaadiwaadi Readersâ Choice Awards 2016
â˘ âMid Segment Sports Bike of Yearâ at the Flywheel Auto Awards 2016
â˘ âValue for Money Bike of the Yearâ at the Bike India Awards 2016
â˘ âIndia Design Mark (IMARK)â award by the India Design Council in recognition of good design & product excellence in 2016