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Mahindra SUV codenamed U301 to be launched in India as the TUV300

Team OD  /
30 Jul 2015

The latest brand to jump onto the compact-SUV bandwagon is Mahindra. The SUV, codenamed U301, was spied testing last year. The sub-4m car looks like it's built on the lines of the Bolero but is based on an all-new platform, says Mahindra.

Picture1Pawan Goenka, executive director, M&M Ltd and Pravin Shah, president and chief executive, Automotive, M&M Ltd at the announcement of the launch of the new TUV300

The Mahindra TUV300 will be powered by a 1.5-litre three-cylinder mHawk engine mated to a 5-speed manual transmission. While Mahindra claims that the TUV300 will be a 'true SUV' and not just a soft-roader, it will not be launched with 4WD.

Decked up U301

The TUV300 looks boxier and obviously, more compact than the Bolero - a hot seller in the market (around 5,000 units of the Mahindra Bolero are sold every month). Pawan Goenka, executive director, M&M Ltd said,  Today, Mahindra has the strongest equity in the SUV segment in India. In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters. I am confident that the Mahindra TUV300 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand for Mahindra".

The TUV300 will be manufactured at Mahindra's Chakan plant and is slated for a September 2015 launch.

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Mahindra's all new SUV named TUV300


• An all new platform • Design based on the tough & stylish Mahindra DNA & inspired by a battle tank • Powered by advanced, hi-tech mHawK engine Mumbai July 30, 2015: Mahindra & Mahindra Ltd. (M&M), a part of the US .9 billion Mahindra Group, today named its much awaited SUV with project code U301, as Mahindra TUV300. Pronounced as TUV, 3 double 'Oh', the 'T' in TUV300 stands for 'TOUGH' to highlight the tough & stylish SUV design. The numeric '300' represents the series name. The design of the tough and stylish Mahindra TUV300 has been inspired by a battle tank. Raised shoulders, high front nose, flat roof, high ground clearance, and straight bonnet give the Mahindra TUV300 an iconic true blue SUV silhouette. Speaking at the name reveal, Dr. Pawan Goenka, Executive Director, M&M Ltd. said "Today, Mahindra has the strongest equity in the SUV segment in India. In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters. I am confident that the Mahindra TUV300 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand for Mahindra". Pravin Shah, President & Chief Executive, (Automotive) M&M Ltd. said, "The TUV300 is the very epitome of the Mahindra RISE philosophy as its development challenged the limits and conventional thinking, and involved the innovative use of resources. The vehicle will be manufactured at M&M's future-ready manufacturing facility at MVML, Chakan in Maharashtra, where again innovative engineering, state-of-the-art technologies and manufacturing excellence are simply par excellence". True to the tough and rugged DNA of Mahindra vehicles, the Mahindra TUV300 is an all new SUV platform. The Mahindra TUV300 has been designed and developed in-house by the Mahindra design team. The research and development of Mahindra TUV300 has been carried out at the world class Mahindra Research Valley (MRV) in Chennai. The Mahindra TUV300 is truly unique for the manner in which it was conceived and designed. In fact, all research and development activities for this SUV were planned with global standards of quality, technology, testing norms, safety, regulations and emissions from the very start to delight the customer. The tough & stylish Mahindra TUV300 will be powered by the advanced mHawK engine.
  

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