Mahindra Two Wheelers Completes Acquisition Of Peugeot Motorcycles - Overdrive
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Mahindra Two Wheelers completes acquisition of Peugeot Motorcycles

24 Jan 2015 / 0

Mahindra Two Wheelers Limited (MTWL) and Peugeot Motorcycles (PMTC) have declared that they have completed all formalities with regards to the take over of Peugeot Motorcycles by Mahindra Two Wheelers Limited. As per the details of the acquisition statement, Mahindra Two Wheelers Limited now holds a 51 per cent stake in Peugeot Motorcycles which is part of the PSA group of France. They also stated that the entire acquisition process was smooth.

Pawan Goenka, executive director, Mahindra & Mahindra Limited said,” At Mahindra, we are committed to the long term growth of Peugeot Motocycles and are confident that this relationship would be one of mutual respect, trust and learning. This partnership would enable both MTWL and PMTC to speed up their international expansion by driving synergies and leveraging respective strengths. It is our intention to work closely to enable a win-win for both partners.”

Mahindra Gusto (14).

Peugeot Motorcycles is the oldest motorised two-wheeler manufacturer in the world that produces a wide range of scooters and mopeds, ranging from 50cc to 400cc, which includes their three-wheeled scooter, the Metropolis. We had earlier reported Mahindra’s intentions to take over Peugeot Motorcycles, with our analysis showing how Mahindra stands to benefit from this acquisition.

Mahindra Two-Wheelers Limited has recently launched its new scooter called the Gusto in the burgeoning Indian scooter market. Whether Mahindra will be able to capitalise on its new acquisition and improve its standing in the market is yet to be seen.

Mahindra Two Wheelers and Peugeot Motocycles complete strategic partnership

Mumbai, India, January 20, 2015:
Mahindra Two Wheelers Ltd. (MTWL), part of the USD 16.5 billion Mahindra Group and Peugeot Motocycles (PMTC), part of the Euro 54 billion PSA Group based in France announced today that they have completed the necessary formalities for MTWL’s 51% acquisition in PMTC.

PMTC (a.k.a. Peugeot Scooters), a key player in urban mobility in Europe for 116 years, is the oldest motorized two-wheeler manufacturer in the world. Peugeot Scooters offers one of the most comprehensive range of scooters and mopeds, from 50cc to 400cc, including the successful three wheeled scooter – Metropolis - in the European market. This project was announced on October 7, 2014.
The acquisition, which resulted in the satisfaction of all regulatory, legal and financial conditions of the agreement, was completed smoothly by both parties within a very short span of time. As part of the employee dialogue process and Anti-trust law, the Works Council consultation process has also been successfully completed.

Speaking on the completion of the acquisition, Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra Ltd. said, “At Mahindra, we are committed to the long term growth of Peugeot Motocycles and are confident that this relationship would be one of mutual respect, trust and learning. This partnership would enable both MTWL and PMTC to speed up their international expansion by driving synergies and leveraging respective strengths. It is our intention to work closely to enable a win-win for both partners".
Under the terms of the agreement, MTWL has infused Euro 15 million into PMTC to finance projects implemented through the strategic partnership and has also bought shares held by PSA which would allow MTWL to take a 51% stake in PMTC.

The new board of PMTC has been constituted and would include the following members:
MTWL
Dr. Pawan Goenka – Director MTWL & Executive Director, M&M Ltd.
Mr. V.S.Parthasarathy – Director MTWL, Chief Financial Officer, Group CIO, M&M Ltd.
Mr.Rajesh Jejurikar – Director MTWL, Chief Executive-Farm Equipment & Two Wheeler Division, M&M Ltd.
PSA
Mr. Maxime Picat - Chief Executive Officer, Peugeot Brand
Mr. Emmanuel Delay – Executive Vice President, Operational Director, India-Pacific

 



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