Maserati has re-entered the Indian market after it left in 2013 following the termination of their marketing contract with Shreyans group. The Italian company will operate through Fiat Chrysler Automobiles India (FCAI) and will set up shop in three citiesāNew Delhi (AMP Motors), Mumbai (Bagga Luxury Motorcars) and Bangalore (Jubilant Autoworks Pvt Ltd)āin the third quarter of this year.
Bojan Jankulovski, newly appointed head of operations in India was quoted saying, “Driving a Maserati is like wearing a tailor-made suit in a world of uniforms. Our re-entry into the Indian market is a commitment to our customers as there is a definitive demand for exclusive luxury products, including cars, in the market. By entering India, and other new markets around the world, we are able to grow by expansion.” With 15 years of experience in the automotive field, Bojan Jankulovski established the brand in five markets in the Middle East and South East Asia in two years.
Maseratiās fleet in India will comprise of the 6th generationĀ Quattroporte, the GranTurismo, the GranCabrio and the new Ghibli. The Ghibli, which rivals the 5 Series, the A6 and the E-Class is said to have sold 23,500 units globally in 2014. This 4-door sports sedan will be sold in India only with the turbo-charged 3-litre V6 diesel engine. The twin-turbo 3-litre V6 petrol engine sold globally is expected to reach us next year. The Quattroporte will be offered with the standard and GTS petrol engines and will be followed by the introduction of a diesel engine next year. Maserati will also launch the Levante SUV as well as the Alfieri Coupe in 2016. The company is targetting double digit sales in the Indian market. After the showrooms in the aforementioned cities, Maserati will set up shop in Hyderabad, Kolkata, Chennai and Ahmedabad by 2018.
The ex-showroom prices are:
- Ghibli Diesel ā Rs 1.1 crore
- GT – Rs 1.8 crore
- Quattroporte Diesel – Rs 1.5 crore
- GT GranCabrio – Rs 2 crore
- Quattroporte GTS – Rs 2.2 crore
Italian luxury car manufacturer Maserati re-enters India
|New Delhi, 15 July, 2015 ā Italian luxury car manufacturer Maserati has announced its re-entry into the Indian market. The renewed focus on the Indian market is in line with Maseratiās growth strategy as the market bears significant potential for the brand over the medium term.
Maserati has grown its worldwide annual sales to 36,500 units in 2014 through entering new markets and new additions to its product portfolio. The GranTurismo and GranCabrio were joined by the 6th generation of the Quattroporte and the new Ghibli - Maseratiās first four-door sports executive sedan in the E-segment. All models are being produced in Maseratiās native Italy.
Maserati enters the market using the synergies of the Group and will operate out of Fiat Chrysler Automobiles India (FCAI). Three dealerships are planned to open in the major hubs of New Delhi, Mumbai and Bangalore in the third quarter of 2015. AMP Supercars Pvt. Ltd., Bagga Luxury Motorcars LLP and Jubilant Autoworks Pvt. Ltd. will be representing Maserati in the respective areas. Dedicated Maserati service facilities, which are fully in line with Maserati global standards, are also planned for all locations. All showroom and service personnel will be trained by authorized Maserati Trainers.
The newly appointed Head of Operations for India, Mr. Bojan Jankulovski, commented on the announcement: āDriving a Maserati is like wearing a tailor-made suit in a world of uniforms. Our re-entry into the Indian market is a commitment to our customers as there is a definitive demand for exclusive luxury products, including cars, in the market. By entering India, and other new markets around the world, we are able to grow by expansion.ā Mr. Jankulovski brings with him over 15 years of experience in the automotive industry covering the areas of sales, aftersales and network development in particular. Under his lead, Maserati has established itself in five markets in the Middle East and South East Asia in the past two years.
Umberto Cini, Managing Director of Maserati Middle East, India and Africa, was present at the announcement press conference and shed further light on the Trident brandās plans: āMaserati stands for Italian design, performance, craftsmanship and heritage, and of course exclusivity. This new market entry is a significant step for our brand in its over 100 years history. We will focus on exclusivity and hence our goal in terms of annual sales in India will be in the two-digit range.ā