Mercedes-Benz Establishes Second Dealership In Madhya Pradesh - Overdrive
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Mercedes-Benz establishes second dealership in Madhya Pradesh

05 Mar 2014 / 0

Mercedes-Benz India  has inaugurated its latest dealership, Benchmark Cars situated in Bhopal, the capital of Madhya Pradesh. The dealership will cater to luxury car buyers in Bhopal as well as adjacent cities of Gwalior and Jabalpur. A new state of the workshop is also being setup at this location.

The showroom is spread over 11,000sq.ft and has a customer lounge, accessory and collection display. Leasing, finance and insurance options are available from Daimler Financial Services.

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India & Sanjay Thakker, Chairman Benchmark Cars

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India & Sanjay Thakker, Chairman Benchmark Cars

This showroom will add to Mercedes growing sales and after sales network which is already the most among the luxury car makers in India and now boasts 62 outlets spanning 35 cities.

Eberhard Kern, MD and CEO, Mercedes-Benz India said, “The fascination for luxury cars has been fuelling the demand for Mercedes-Benz cars in Madhya Pradesh. The inauguration of this facility with Benchmark Cars in Bhopal is part of our qualitative network expansion across the country and will be instrumental in reaching out to our growing customer base in and around Bhopal. With this dealership we will be bringing the Mercedes-Benz brand experience even closer to our discerning customers in this market thus extending the paradigm of ‘Excellence’ in every aspect of our customer engagement.”

 

Mercedes-Benz to showcase excellence in Bhopal; inaugurates its second dealership in Madhya Pradesh

· Increases network presence to 62 outlets across 35 cities, the densest network among all luxury car makers in India

· Largest luxury car showroom in Bhopal with area spread over 11000 sq. ft.

· Strategic network expansion reaching out to newer customers





Bhopal: Mercedes-Benz India Pvt Ltd today inaugurated its state-of-the-art dealership Benchmark Cars, in Bhopal, the capital of Madhya Pradesh. Benchmark Cars was inaugurated by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Mr. Sanjay Thakker, Chairman Benchmark Cars. Located in the automobile hub of Bhopal, the new dealership is spread over an area of 11000 sq. ft. and will provide unparalleled luxury car purchase experience to luxury car enthusiasts in Bhopal and adjacent cities like Gwalior and Jabalpur.



Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India stated “The fascination for luxury cars has been fuelling the demand for Mercedes-Benz cars in Madhya Pradesh. The inauguration of this facility with Benchmark Cars in Bhopal is part of our qualitative network expansion across the country and will be instrumental in reaching out to our growing customer base in and around Bhopal. With this dealership we will be bringing the Mercedes-Benz brand experience even closer to our discerning customers in this market thus extending the paradigm of ‘Excellence’ in every aspect of our customer engagement.”



Situated in the heart of the automobile hub of Bhopal, the facility has been designed and created to provide a fascinating Mercedes-Benz experience for customers. The showroom has additional facilities like a Customer Lounge, accessories and collections display. Easy one stop shopping approach will provide easy access to leasing, insurance and finance options from Daimler Financial Services (DFS). The facility is managed by a dedicated team of eight qualified and experienced personnel who will make the Mercedes-Benz buying experience hassle free. The facility is also in process of setting up a state of the art workshop in Bhopal with a promise to deliver the ‘Best or Nothing’ to each Mercedes-Benz owner.



Mr. Sanjay Thakker, Chairman Benchmark Cars commented “We are extremely proud to partner with Mercedes-Benz for opening our full-fledged showroom in Bhopal. There is a lot of potential for Mercedes-Benz to grow in Madhya Pradesh, and with this new state-of-the-art facility, we are confident of reaching out to more customers in Bhopal and other cities like Gwalior and Jabalpur. Together we will offer our customers the renowned Mercedes-Benz experience and the best in automobile luxury.”



With the establishment of this new facility at Bhopal, Mercedes-Benz India continues to enjoy the benefit of the densest and most intensive network of sales and after-sales services by any luxury car manufacturer in India spread across 35 cities with over 62 outlets.


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