Mercedes-Benz India have announced that they’ve just recorded theirÂ highest sales everÂ forÂ a calendar yearÂ in 2015. From January-December, 2015, the companyÂ soldÂ 13,502 units which marked an increase of 32 per cent compared to the 10,201 units sold in 2014. In addition, the C-Class replaced the E-Class as the highest selling model in India with a 90 per cent growth.
Mercedes-BenzÂ further announced plans to launch 10 new showrooms and 12 new models in 2016.Â Thanks toÂ theÂ aggressive expansion of their portfolio in the country, their SUV line-upÂ comprising the GLA, GLE, GL-Class has seen a 100 per cent growth.
The sedanÂ range that includesÂ the C-class, E-class, S-class and CLA has recorded a 42 per cent increase combined with a 54 per cent growth in their AMG portfolio in India. The company claims to have sold 503 units through digital platforms and hatchbacks such as the A-Class and B-Class have recorded strong growth in 2015 as well.
Considering the unexpected challenges that emerged in key markets like Chennai (which has taken a hit due to the recent floods) and Delhi which is burdened by the ban on diesel vehicles over 2,000cc, the increased sales figures are important for Mercedes-Benz India. The company in 2015 invested Rs 1,000 crore in their production facilities which was the largest investment made by any luxury carmaker in India. Along with that, Mercedes also addedÂ a new production line in Chakan, Pune, which was aimed atÂ doubling the brand’s annual capacity in India to 20,000 units. The same year,Â 15 new products bearing the three-pointed star were launched in India.
Roland Folger, managing director and CEO, Mercedes-Benz India said, â2015 has been the most successful year for Mercedes-Benz as we registered our highest sales ever in India. This gives us confidence that 2016 will be an exciting year in many ways.â
Mercedes-Benz India also announced plans to assemble major products like the Mercedes-Maybach S 500, GLA SUV and the CLA sedan locally.