Mercedes-Benz India has appointed Michael Jopp as its new vice president of sales and marketing division. He will be replacing Boris Fitz who¬†is taking up a larger role in Mercedes-Benz Turkey.
Roland Folger, Mercedes-Benz India‚Äôs managing director and CEO, stated that Fitz had an important role in the brand‚Äôs sales growth in India¬†‚Äúamidst myriad market challenges.‚ÄĚ He also stated the Fitz contributed greatly towards setting up the ‚Äúdensest and most qualitative dealer network‚ÄĚ in the country with dedicated dealers.
On welcoming the new VP, Folger stated that he is confident that Jopp‚Äôs experience will continue the brand‚Äôs growth in such a competitive and dynamic market. Jopp has nearly 20 years of experience in the domestic automobile industry in Germany and other international markets from the OEM and distributor side.
According to Mercedes-Benz, he has plenty of experience in sales, product, and marketing management and was responsible for the brand‚Äôs sales performance and profitability in Berlin. He has also considerably worked with Daimler AG‚Äôs ‚Äėsmart‚Äô brand and its dealer network.
Last year Mercedes-Benz launched a total of 15 models, and this year we expect the German carmaker to launch another 10 models, including the Mercedes-Benz GLC Coupe. In 2016 the brand has launched¬†the Mercedes-AMG¬†SLC 43 in India at Rs 77.50 lakh, ex-Delhi¬†(read our road test review here)¬†and the Mercedes-Benz GLC (read our¬†review here).