Mercedes-Benz has confirmed today that it will be raising the prices of its cars from September 1, 2014. The company says 2.5 per cent is the highest rise in price across the model range without offering any other specifics at this time. The company says the rising input costs and other factors including the high exchange rate are responsible and they have been affecting the bottom-line which makes the price revision unavoidable.
Eberhard Kern, the MD and CEO of Mercedez-Benz India said, "Our aim remains to grow sustainably in the market in the long-term and keep creating new benchmark[s] in modern luxury for our customers. Despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like 'Flexinomics', 'Star Agility', 'Star Lease' and 'Star Supersonic' loan approvals etc are all tailor made for our customers.
Mercedes-Benz goes on to highlight all of its services that aim to make living with their cars economical and affordable for their customers in the announcement, which you can read in full below.
|Pune: Mercedes-Benz India today announced an upward revision of the price of its models effective from 1st September, 2014. The quantum of price increase would be up to 2.5%, varying across model range. Rising input costs coupled with other factors like continued high exchange rate has been impacting the bottom-line, making a price revision inevitable. Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, ¬"Mercedes-Benz continues to offer ¬'top of the line¬' products for its customers and focuses on adding more value to their overall ownership experience. We have decided to upwardly revise the prices of some of our models given the rising input costs and continued high exchange rate. Mercedes-Benz models are highly enriched in terms of features and they command high customer preference in the market. Our aim remains to grow sustainably in the market in the long-term and keep creating new benchmark in modern luxury for our customers.¬" Mr. Kern further added, ¬"Despite the price hike, the attractive financial solutions from Mercedes-Benz Financial Services like ¬'Flexinomics¬', ¬'STAR Agility, STAR Lease¬' and ¬'STAR Supersonic¬' loan approvals etc. are all tailor made for our customers. These solutions will provide benchmark value proposition, enabling a hassle free purchase, while our service programmes like Star Care, Star Ease and Road Side Assistance, will enhance the customer¬'s overall ownership experience.¬" Financial solutions: The Company¬'s ¬'Flexinomics¬' and STAR Finance schemes give tailor made financial solutions, while ¬'STAR Supersonic¬' scheme also provides extremely fast loan approval in merely 30 minutes. STAR Agility is yet another unique and innovative product from Mercedes-Benz Financial Services which enhances the flexibility and affordability of owning a Mercedes-Benz. Different aspects of the vehicle ownership starting from finance-leasing-insurance to roadside assistance, cost of service, repairs and even residual value has been optimized under ¬'Flexinomics¬'. Service packages: Mercedes-Benz India also offers highly affordable service packages and Extended Warranty Programmes which are most competitive. Under STAR CARE programme, warrantable repairs up to 3 years are without any mileage limitations, as standard. Star Care Plus also offers 4th year extended warranty which enhances resale value. The STAR EASE covers essential jobs related to periodic service along with coverage for brake pads, brake discs, wiper blades, wheel alignment and balancing for contracted period. Mercedes-Benz India is the only luxury car maker to offer On Road Assistance (ORA) Package as a standard offering for 3 years and can be purchased for the 4th and 5th year individually. All these customized offerings from Mercedes-Benz will ensure that the valued customers derive maximum value out of their car with a reassurance that the cost of ownership over the lifecycle of their Mercedes-Benz is second to none in the comparative domain.|