Mercedes has just announced prices for the new CLA sedan. While it was earlier thought to fall well within the sub-30 lakh bracket, the new Mercedes-Benz CLA with its starting trim priced at Rs 31.5 lakh, falls just above the B-Class (Rs 30.49 lakh) and costs three lakh more than the A-Class. The top-end model, in the meanwhile, comes in at Rs 35.90 lakh. At this price point, the CLA-Class is agonisingly close to the all-new C-Class at Rs 40.90 lakh, which again is a more spacious and luxurious vehicle.
Mercedes-Benz India seem to have modelled their strategy on the lines of Maruti Suzuki. India’s top-selling carmaker has an automobile available at every price point, with top-end and base trims of adjacently positioned models falling within the same price segments. So someone headed to the showroom to pick up the top-end CLA can perhaps go for the bigger C by shelling in a few more lakhs.
Now at the other end of the spectrum is the new GLA 200 CDI Sport at just a lakh more than top-end CLA variant. Add to that the fact that India has a soft spot for SUVs, especially from a hallowed brand like Mercedes. And then the persuasive Mercedes sales pitch will have prospective CLA customers upgrading to the GLA in no time. Looks like a roller coaster ride for both Mercedes-Benz as well as its customers then.
|Mercedes-Benz models||A 180 Sports||A 180 CDI Style||B 180 Sports||B 180 CDI||C 200||GLA 200 CDI Style||CLA 200 CDI Sport|
|Price, ex-Delhi (Rs)||26.53 lakh||26.19 lakh||28.84 lakh||27.72 lakh||40.90 lakh||32.75 lakh||Rs 35.9 lakh|