There‚Äôs much fanfare accompanying the release of the new Jaguar XE. First it was slices of information on the engine and chassis¬†that were¬†revealed worldwide. Then, ahead of the release, more details surfaced on the Ingenium line of engines to be debuted in the car.¬†And now, to substantiate their claims of class-leading fuel economy, they have acclaimed British actor, Idris Elba, driving the car from London to Berlin across four countries.
So why have Jaguar picked Mumbles from RocknRolla to test their latest sports saloon? Apparently the actor, who we best remember as Gerard Butler‚Äôs accomplice from Guy Ritchie‚Äôs mobster flick, is a massive car-nut. And Jaguar‚Äôs PR director, Fiona Pargeter maintains that, ‚ÄúAs a keen driver with a passion for cars, technology and music, Idris is the perfect fit to test the new Jaguar XE.‚ÄĚ
Ahead of his 1,200km road trip that spans four countries, the Thor actor said, ‚ÄúMy work takes me around the world, but I rarely have the time or luxury of getting behind the wheel for myself. I wanted to do this trip and record the experience through a series of short films. I have long been a fan of Jaguar‚Äôs incredible sporting heritage and have been truly impressed with how the brand has evolved over the past few years. It‚Äôs a real privilege being the first person to take the new XE on a significant road trip across Europe.‚ÄĚ Filmed portions of the drive will be released as an online feature on February 10, 2015.
Along with debuting the new line of diesel and petrol engines and the lightweight aluminium construction, the XE features new in-car technologies including infotainment and audio systems from Meridian. The one driven by Elba is powered by a 2.0-litre four-cylinder diesel mill that makes 163PS.¬†Jaguar claim a fuel economy of 26.5kmpl that‚Äôs supposedly aided by the aerodynamics, despite the chilly weather in Europe right now.
The Jaguar XE will be showcased in India at the 2016 Auto Expo in Delhi and will be vying for the segment currently occupied by¬†the new¬†Mercedes-Benz C-Class, BMW 3 Series, Audi A4 and the¬†Volvo S60.
More from OVERDRIVE on the Jaguar XE:
FROM LONDON TO BERLIN WITH IDRIS ELBA AND THE NEW JAGUAR XE
|Golden Globe Award winning actor and renowned car fan Idris Elba aims to prove the Jaguar XE‚Äôs acclaimed fuel economy, technology and drivability credentials in a real world test FOLLOW THE JOURNEY - #FEELXE / #IdrisXERoadTrip
‚ÄĘ Actor, Producer, Musician, Film maker and car fan, Idris Elba to drive the new Jaguar XE from London to Berlin, covering four countries in three days
‚ÄĘ Departing from London today, Idris will cover 750 miles to deliver the XE to its German launch and DJ at a special pop-up party in Berlin
‚ÄĘ Jaguar will document this journey by creating a series of short films, released online from 10th February 2015 Ôāß Idris will drive the new Jaguar XE 2.0-litre four-cylinder diesel 163PS, which is class leading for efficiency being capable of 75mpg and 99g/km CO2
‚ÄĘ The Jaguar XE benefits from lightweight aluminium construction, exceptional aerodynamics and state-of-the-art technology ‚Äď it is the most fuel efficient Jaguar ever.
London, 25 January 2015: Today, world-renowned actor and aspiring film maker Idris Elba is set to embark on an epic 750 mile (1200 KM) road trip in the new Jaguar XE, the most fuel efficient Jaguar ever produced. Driving from London to Berlin in winter conditions, whilst documenting his journey through film, Idris will test the class-leading fuel economy credentials of Jaguar‚Äôs new sports saloon, while enjoying market leading in-car tech, cutting-edge driver aids and entertainment systems to help navigate his way through four countries with ease and style.
Speaking about his XE road trip, Idris Elba commented: ‚ÄúMy work takes me around the world, but I rarely have the time or luxury of getting behind the wheel for myself. I wanted to do this trip and record the experience through a series of short films. I have long been a fan of Jaguar‚Äôs incredible sporting heritage and have been truly impressed with how the brand has evolved over the past few years. It‚Äôs a real privilege being the first person to take the new XE on a significant road trip across Europe.‚ÄĚ
Idris is starting and ending his journey with music, one of his many passions. Today, he will be putting rising stars of the National Youth Music Theatre through auditions. It‚Äôs where his journey as an actor began and he‚Äôs keen to help the next generation of talent. Jaguar Land Rover PR Director Fiona Pargeter said: ‚ÄúAs a keen driver with a passion for cars, technology and music, Idris is the perfect fit to test the new Jaguar XE. We look forward to seeing how he achieves an economical drive despite challenging winter conditions.
‚ÄúThe XE is packed with technology stories and as one of the first people in the world to drive the car, Idris will be sharing his experience of these through a series of short films that fans can view online and on social channels.‚ÄĚ
The XE is powered by a range of four-and six-cylinder petrol and diesel engines offering a blend of performance, refinement and efficiency from 99g/km CO2 to 250km/h. From smartphone apps and Wi-Fi to premium audio systems developed with world- renowned experts Meridian ‚Äď the new XE offers a suite of technologies designed to keep you informed and entertained, making every journey even more of an experience. The short documentary film will be shared in late February, with some teaser footage of trip available from the 10th February across Jaguar social media channels.