Nissan Unveils Lannia Concept And Launches Nismo Brand In China - Overdrive
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Nissan unveils Lannia Concept and launches Nismo brand in China

23 Apr 2014 / 0

Nissan hosted the world wide premiere of its Lannia Concept at the Beijing Motor Show. The car features sharp styling and edgy lines. The concept has been designed to appeal to the contemporary “post 80s” Chinese.

 

 

These are the words of chief planning officer Andy Palmer “Lannia Concept joins our growing family of China-focused models, It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world.” If we take this quote in to consideration; it means that this is a production intended version which will first focus on the Chinese markets and then will be sold globally.

Nissan Lannia Concept

Nissan Lannia Concept

The design looks familiar to us and reminds one of the “Friend-Me” concept which was also showcased at the Delhi Auto Expo this year. Though the Friend-Me was mainly a prototype this one features more subtle lines and looks like its production ready.

Nissan Nismo GT-R

Nissan Nismo GT-R

Palmer also said that Nissan’s performance brand ‘Nismo’ will make its China debut with the launch of the 370Z and GT-R Nismo versions. Nissan also showcased technologies which are part of its Zero Fatality Vision, these include: Smart Rear View Mirror (SRVM) technology and Autonomous Driving technology, which are set to be introduced in production models by 2015 and 2020 respectively.

Nissan Nismo 370Z

Nissan Nismo 370Z

 

NISSAN THRILLS AUTO CHINA 2014 WITH WORLD PREMIERE OF LANNIA CONCEPT, NISMO INTRODUCTION

World premiere of Lannia Concept, tailored towards the "Post 80s" Chinese desiring an "Energetic Sedan For Me"
NISMO to debut in China with GT-R Nismo and 370Z Nismo versions
BEIJING, China (April 20, 2014) - Nissan today premiered the Lannia Concept, a global concept addressing the lifestyle of China's rising "Post-80s" generation. Chief Planning Officer Andy Palmer also announced the official launch of the NISMO brand in China.

"Lannia Concept joins our growing family of China-focused models," said Palmer. "It was designed by Chinese, built by Chinese for the Chinese people, and ultimately, for the world." He recognized the heavy involvement of the local Chinese teams spanning from market research to design that led to the birth of the Lannia Concept. Its Chinese name, "蓝鸟・印象" ("lan niao, yin xiang") was also announced in honor of the legendary Nissan Bluebird, whose spirit is reborn.

Positioned as a "sedan theory-breaker," Lannia Concept is the result of strong collaboration between Nissan Design China in Beijing and the Nissan Global Design Center, and features an energetic, sleek and agile design that addresses the tastes and values of contemporary Chinese "Post-80s" trendsetters.

Palmer also revealed that NISMO, Nissan's global motorsports and performance brand, will make its official debut in China with the launch of GT-R Nismo and 370Z Nismo versions.

Palmer said, "We are very excited about the arrival of NISMO in China. Running one of the world's premiere motorsports organizations, NISMO embodies Nissan's motorsports heritage of passionately pursuing victory through continuous improvements in engineering. It goes without saying that to achieve such results, NISMO has been, and will continue to be, at the forefront of innovation, technology, safety and quality, which transcends across all Nissan products. Entering the Chinese market is an important milestone for NISMO as it continues its aggressive journey to expand its presence beyond the racetrack to key markets around the world."

Auto China 2014 also plays host to a series of technologies all developed under the Safety Shield approach. These include Nissan's Smart Rear View Mirror (SRVM) technology, set for global introduction in 2015, and Autonomous Driving technology, announced to be commercialized by 2020. Such innovations are part of Nissan's Zero Fatality vision; to realize an automotive society which is safe for all drivers, passengers and non-motorists on the road.

Nissan brings an exciting line-up of over 20 vehicles to Auto China 2014, ranging from the unique BladeGlider Concept, with its central seat driving position, to the all-new X-Trail – all which can be seen at Hall W2, China International Exhibition Center from 21 to 29 April.


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