Over 15 lakh units of the Wagon R sold in India since its launch in 2000
Fourteen years since its launch, Maruti Suzuki's 'blue-eyed boy' has not only managed to survive the Indian market, but also thrive in it. The carmakers recently reported that they have sold over 15 lakh units of the Wagon R since 2000.
The interest that the car generated when it was first introduced continues to be sustained, with 1,56,300 units sold within 2013-14 itself.
The latest version of the Wagon R offered, the Stingray has a generous amount of chrome and new design lamps distinguishing it from the regular variant. Powering the hatchback is a 1-litre K-series engine, which is available in both petrol and CNG variants. In cities like Delhi and Mumbai where the fuel is available , the CNG variant accounts for more than 50 per cent of car sales, says Maruti Suzuki.
"With its space, features and comfort, Wagon R has been the choice of the 'smart customer' and consistently remained among India's most loved car brands," says Maruti-Suzuki India vice president (marketing), Manohar Bhat.
Maruti Suzuki's Wagon R crosses 15 lakh sales mark
| New Delhi, November 25, 2014: Car market leader Maruti Suzuki's "blue eyed boy" Wagon R has crossed the milestone of 15 lakh cumulative sales. On the achievement of this milestone, Mr Manohar Bhat, Vice President (Marketing) said, "Launched in 2000, Wagon R has been amongst India's top 5 best-selling brands. With its space, features and comfort, Wagon R has been the choice of the "Smart customer" and consistently remained among India's most loved car brands. The Company sold around 156,300 units of Wagon R in 2013-14. In the current year, Wagon R sales have already exceeded 93,000 units. Strengthened by regular up-gradations to meet customer expectations and successful marketing initiatives focusing on the core proposition of 'Smart' while staying true to its leadership stance, Wagon R continues to win the hearts of Indian car buyers. Adding to its popularity, Maruti Suzuki expanded the Wagon R family by bringing the CNG trim in 2010-11. In cities like Delhi and Mumbai, where CNG is available, Wagon R CNG accounts for over 50% of sales. To keep excitement going, in 2013-14 Maruti Suzuki introduced Wagon R Stingray to the Wagon R portfolio. Powered by the 998cc K-series engine, Wagon R offers power of 68PS@6200 rpm, torque of 90 Nm /3500 rpm and a mileage of 20.5 km/l in petrol, 26.6km/kg in CNG (*as per Rule 115 of CMVR 1989). | |
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