The Renault-Nissan alliance is celebrating its 15th anniversary with a¬†closer integration in engineering, manufacturing, and purchasing.¬†Renault and Nissan came together in 1999 when Nissan was close¬†to bankruptcy. In 15 years the combined annual sales volumes have¬†climbed from 4.8 million to 8.3 million. Renault holds a 43.4 per cent¬†stake in Nissan and Nissan has 15 per cent of Renault. The alliance now¬†encompasses eight brands: Renault, Nissan, Renault-Samsung, Infiniti,¬†Venucia, Dacia, Datsun and Lada.
Members of the alliance already use common platforms and powertrains¬†but it now plans greater convergence with the appointment of alliance executive vice presidents for engineering, manufacturing, purchasing¬†and human resources. This should achieve an annual saving of 4.3 billion¬†Euros by 2016.
The Renault-Nissan alliance can now claim to be the motor industry‚Äôs¬†longest-standing and most productive collaboration. Its chairman and¬†CEO Carlos Ghosn (who turned round Nissan when the alliance was first¬†established) has always maintained that the secret is in the name ‚Äď an¬†alliance, rather than a merger or takeover.