Renault‚Äôs Duster which is also sold as a Dacia in some markets has achieved the milestone of one million worldwide sales. The Duster is by far the company‚Äôs most successful offering and has been instrumental in notching up good sales figure for the company.
It has taken the Duster four years to reach this figure. The landmark vehicle was manufactured at the company‚Äôs Brazil facility and will be delivered to a customer in the same country. The Duster is sold in more than 100 countries and is manufactured in five factories across the globe, namely, Pitesti (Romania), Curitiba (Brazil), Envigado (Colombia), Moscow (Russia) and Chennai (India).
The Duster has been an incredible success due to its spacious cabin, all-terrain ability and value for money proposition, and also because of the introduction of the model in international markets with, an attention to the specific needs of that region. Examples being, the cold climate version for Russia, flexi-fuel version for Brazil and a right-hand drive version for India.
The Renault Duster was launched in India in 2012 and since then has been a sales success selling 85,974 units. The company also exports the Duster from its Chennai facility. Renault has also showcased the facelifted Duster internationally and this model is expected to be launched soon in India.
Arnaud Deboeuf, entry programme director, Renault Group, had this to say about the Duster, ‚ÄúDuster is a truly global success story. With Renault branding, it perfectly meets the demands of our international customers and is contributing to Renault‚Äôs expansion in emerging markets. At the same time, the Dacia-badged version sold in Europe and our Mediterranean Basin markets has succeeded in attracting a new clientele to the brand thanks to the styling and genuine all-terrain capability it delivers for an affordable price. Duster is definitely a model that is winning us new customers.‚ÄĚ
Duster‚Äôs five biggest markets
|Market||Brand||Total sales since launch|
ONE MILLION DUSTERS PRODUCED IN FOUR YEARS!
|Ôāß Following Duster‚Äôs launch four years ago, the model has turned out to be a resounding success. Combined worldwide productions of Renault- and Dacia-branded Dusters have already reached one million vehicles worldwide!
Ôāß The millionth Duster was made at Renault‚Äôs plant in Curitiba, Brazil, and will be delivered to a customer in the same country.
Ôāß Duster is currently marketed in more than 100 countries and made in five factories across the world.
Not only is Duster one of the driving forces behind the Renault Group‚Äôs international growth, but it has also emerged as the best-selling Renault model worldwide.
‚ÄúDuster is a truly global success story,‚ÄĚ explains Arnaud Deboeuf, the Renault Group‚Äôs Entry Programme Director. ‚ÄúWith Renault branding, it perfectly meets the demands of our international customers and is contributing to Renault‚Äôs expansion in emerging markets. At the same time, the Dacia-badged version sold in Europe and our Mediterranean Basin markets has succeeded in attracting a new clientele to the brand thanks to the styling and genuine all-terrain capability it delivers for an affordable price. Duster is definitely a model that is winning us new customers.‚ÄĚ
A commercial hit
The fact that one million Dusters have been sold worldwide in the space of just four years is an eloquent illustration of the model‚Äôs success.
Today, it is available in more than 100 pays, branded either as a Renault or a Dacia.
With Renault badging, Duster has taken the Group forward in its international markets and is designed to meet the needs of customers, with the existence of a severe cold climate version for Russia, a flex-fuel version for Brazil and a right-hand drive version with a specific interior for India‚Ä¶
The Dacia-badged version has proved just as popular with customers thanks to the cabin space it delivers for its price, as well as its all-terrain ability, a feature all the model‚Äôs buyers appreciate.
Five factories across the world
The millionth Duster was made at Renault‚Äôs Curitiba plant in Brazil, but it is currently assembled in five factories: Pitesti (Romania), Curitiba (Brazil), Envigado (Colombia), Moscow (Russia) and Chennai (India).
Dacia-badged Dusters have been made at Pitesti, Romania, since 2010 for sale in Europe, Turkey and the Maghreb nations. It has also been made at the same plant with Renault badging since June 2010, initially for the Middle-East, Egypt and other African markets, then, from 2011, the Gulf region.
The Curitiba factory in Brazil has been building Renault-badged Dusters since October 2011 for sale in Brazil and Argentina. The plant in Envigado, Colombia, has assembled Dusters since February 2012 for its customers in Colombia, Mexico, Ecuador, Chile, Peru and Central America.
Production of Duster in Moscow, Russia, began in March 2012 for the local market, with Renault badging.
The latest factory to join the list was Chennai, India, in May 2012, for Duster‚Äôs Indian, South African and Indonesian markets as a Renault model, as well as for the United Kingdom, Cyprus, Malta and Ireland branded as a Dacia.
Total Duster sales continued to grow in 2013 to reach more than 376,000 units for the year.