Royal Enfield seems to be at the cusp of a new dawn. After having surpassed legendary American manufacturer Harley-Davidson in terms of global sales, the Indian company has now applied for a trademark for the name, Himalayan. It is only obvious then that it has sets its sights on the lucrative European market.
Royal Enfield’s latest product, the Continental GT had received rave reviews when it was launched. Praised for its build and equipment, customers and critics noted the leaps by which Royal Enfield had improved. The GT was kitted with quality bits like Pirelli tyres, Paioli suspension and a chassis setup that endowed the bike with a capability to lean into corners with surefootedness that was never seen, Royal Enfield showed the world what it can do.
Fuelling its global aspirations, the company also roped in design legend, Pierre Terblanche to head the design team. The South African designer, who is highly regarded for the works he created during his stint with companies like Cagiva, Norton, Confederate, Ducati and many more, will lead the design team for the Himalayan range of bikes. The name Himalayan will feature not only on the new motorcycles but also on the merchandise that will sell alongside. RE seems to hold a soft spot for the grand mountains of the north – case in point, the annual ride to Ladakh that goes by the name Himalayan Odyssey.
Royal Enfield may be working on an adventure bike with 400-500cc single, since its current bikes may not hold a candle to the competition in Europe. However, finding out what exactly the company has in store is going to be lesson in patience for the enthusiast.