Royal Enfield Appoints Corbeta Group As Its Distributor In Colombia - Overdrive
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Royal Enfield appoints Corbeta group as its distributor in Colombia

18 Jul 2014 / 0

The world’s oldest motorcycle company, Royal Enfield has appointed Corbeta group as its exclusive distributor in Colombia. The marketing, supply, service and distribution of RE products in Colombia will be managed exclusively by Corbeta. While RE will be launching their motorcycles in Colombia later this year, Corbeta group will be shortly opening new showrooms to set the dealer subframe.

Royal Enfield Continental GT (2)

Royal Enfield will launch the Bullet, Classic, Continental GT as well as the Rumbler range in Colombia. Apart from this, there will also be accessories and riding gear, which will be introduced.

Siddhartha Lal, CEO Royal Enfield said, “At Royal Enfield we believe that the leisure motorcycling across the world has gone extreme with machines that are super sized, ungainly and expensive to buy and own. While a lot of these attributes will continue to remain in motorcycling, there is a space for something very different. Our unique form of motorcycling is centred on the idea of an absolute connect between the rider, his bike and the terrain he rides through. We call this Pure Motorcycling. We have been working very hard to create motorcycles that engage deeply and are fabulous to ride in real world riding conditions and speed. With a range of modern classic bikes, Royal Enfield brings to Colombia a new category of mid-sized motorcycles (250cc-750cc) that will make leisure motorcycling more accessible and fun.”

Here is the press release

Royal Enfield appoints Corbeta Group as the exclusive distributor for Colombia 

~Partners for creating the mid-sized motorcycle segment in Colombia 

Bogota (Colombia), July 16, 2014: Royal Enfield, the world’s oldest motorcycling company in continuous production, today announced the Corbeta Group as their exclusive distributor for Colombia. The Corbeta group will be responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Colombian market. 

A quintessentially British iconic brand, Royal Enfield has its manufacturing base in Chennai, India and is part of Eicher Motors Limited, a leading player in the Indian automobile space. 

Speaking to the media, Mr. Siddhartha Lal, CEO Royal Enfield said, “At Royal Enfield we believe that the leisure motorcycling across the world has gone extreme with machines that are super sized, ungainly and expensive to buy and own. While a lot of these attributes will continue to remain in motorcycling, there is a space for something very different. Our unique form of motorcycling is centred on the idea of an absolute connect between the rider, his bike and the terrain he rides through. We call this Pure Motorcycling. We have been working very hard to create motorcycles that engage deeply and are fabulous to ride in real world riding conditions and speed. With a range of modern classic bikes, Royal Enfield brings to Colombia a new category of mid-sized motorcycles (250cc-750cc) that will make leisure motorcycling more accessible and fun.” 

Commenting on the partnership with the Corbeta Group, Mr Lal said, “Royal Enfield has had a great run in the recent past with a 50% year- on- year for the last three years and aims to become a leading player in the global mid-sized motorcycle segment. Colombia is a strategic market for Royal Enfield given the potential of its motorcycle industry and the fabulous riding terrain. The Corbeta Group’s in-depth understanding of the Colombian market, proven credentials in the motorcycle business, infrastructure and aftermarket capabilities synergize very well with Royal Enfield’s differentiated product offering and brand experience.” 

The Corbeta Group will be opening exclusive stores to retail the Royal Enfield brand. After the commercial launch later this year, Royal Enfield will be introducing its Bullet, Classic and Rumbler range of motorcycles in 350cc and 500 cc displacements and the Continental GT 535cc café racer in Colombia. It will also be introducing its range of purpose-built apparel and accessories.

 

Speaking on the partnership with Royal Enfield, Enrique Vargas, General Manager Corbeta Group said, “The Corbeta Group with its range of businesses has been successfully present in the Colombian market for more than 70 years now. We understand the motorcycle market in Colombia and see a huge opportunity for creating a mid-sized segment here. We will be working with Royal Enfield to bring to Colombia a differentiated motorcycling experience. We will be supporting them with our strong aftermarket network and infrastructure to ensure that Royal Enfield customers have full service support in the region. Going forward, we will also be looking at assembling Royal Enfield bikes in Colombia.”



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