Surat Gets Its Own Harley-Davidson Dealership - Overdrive
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Surat gets its own Harley-Davidson dealership

20 Dec 2014 / 0

In a bid to increase its presence in the ever-growing bike market, Harley-Davidson India has announced the opening of two new independent dealerships, Diamond City Harley-Davidson in Surat and Tusker Harley-Davidson in Bengaluru.

Diamond City Harley-Davidson Surat Dealership

The Surat dealership is the second H-D showroom in Gujarat with Nine Bridges Harley-Davidson established in Ahmedabad since 2012. This brings up the number of authorised Harley-Davidson dealerships across India to 17.

The company says that the launch of these dealerships aids their strategic expansion plans as the brand is about to complete five years in the Indian market. The company wants to further expand its network of dealers and partners by establishing a substantial presence in tier 1 and 2 cities.

Anoop Prakash, managing director, Harley-Davidson India said, “Our dealer network in India has grown rapidly over the past five years, and has welcomed thousands of owners and enthusiasts across the country who seek to experience the Harley-Davidson lifestyle and culture.” Pranav Nanda, dealer principal, Diamond City Harley-Davidson added, “We are excited to bring Harley-Davidson to Surat, a city with a great leisure riding culture.”

Tusker Harley-Davidson was among the first five dealerships to be opened in the country.They have further expanded their presence in Bengaluru. “The additional dealership promises to provide greater accessibility to our customers as we grow and welcome them into the Harley-Davidson family”, said Srinivas Reddy, dealer principal, Tusker Harley-Davidson.

The newest dealerships claim to offer the entire Harley-Davidson India line-up of 13 motorcycle models, starting from a price of Rs 4.3 lakh (ex-showroom, Delhi). Customers get a variety of options to customise their bikes, with a range spanning Harley-Davidson parts and accessories to apparel and merchandise.The Harley-Davidson Street 750 was recently crowned the Indian Motorcycle of the Year, 2015.

Harley-Davidson opens dealership in Surat

Harley-Davidson opens first dealership in Surat; second in Bengaluru

Diamond City Harley-Davidson, Surat and Tusker Harley-Davidson’s second dealership in Bengaluru open their doors to consumers and enthusiasts

New Delhi, December 17, 2014: Harley-Davidson India today announced the opening of two new independent dealerships - Diamond City Harley-Davidson in Surat, Gujarat, and the second dealership for Tusker Harley-Davidson in Bengaluru, Karnataka. The Surat dealership represents the brand’s second location in the state of Gujarat, with the first being Nine Bridges Harley-Davidson in Ahmedabad which opened in 2012. With this, there are now 17 authorized Harley-Davidson dealerships across India.

The launch of these dealerships stands testimony to the strategic expansion plans underway by Harley-Davidson in India as it completes five years in the country. The company will continue growing its dealer network and partnerships across the country in the coming year with a focus on expanding its presence in Tier I cities and foraying into newer Tier II cities.

Commenting on the launch, Anoop Prakash, Managing Director, Harley-Davidson India said, “Our dealer network in India has grown rapidly over the past five years, and has welcomed thousands of owners and enthusiasts across the country who seek to experience the Harley-Davidson lifestyle and culture. This year alone we’ve opened additional locations in Mumbai, Delhi-NCR and now Bengaluru along with the first dealership in Surat, our second facility in Gujarat. We wish to congratulate our dedicated dealer partners on their new, world-class facilities.”

Pranav Nanda, Dealer Principal, Diamond City Harley-Davidson added, “We are excited to bring Harley-Davidson to Surat, a city with a great leisure riding culture. The brand is renowned world-over for providing its customers with a premium lifestyle experience through a unique product offering and we wish to deliver the same level of excellence in Surat as well. The new dealership promises to provide greater accessibility to our customers in Gujarat as we grow and welcome more customers to the Harley-Davidson family.”

“Tusker Harley-Davidson was among the first 5 dealerships to be opened in the country. We are excited to further expand our presence in Bengaluru. The additional dealership promises to provide greater accessibility to our customers as we grow and welcome them into the Harley-Davidson family”, added Srinivas Reddy, Dealer Principal, Tusker Harley-Davidson.

The newest dealerships will offer the entire Harley-Davidson India line-up of 13 motorcycle models, starting from Rs. 4.3 lacs (ex-showroom, Delhi). Harley owners will also be able to choose from a wide range of Harley-Davidson parts and accessories to customize their bikes as well as motorclothes merchandise. For more information, visit the Harley-Davidson India website at www.harley-davidson.in.

About Harley-Davidson India:
Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. The Company offers 13 models in its line-up in India, in addition to a full range of genuine parts, accessories, and general merchandise, available through its authorized dealerships. Harley-Davidson India is headquartered at Gurgaon, Haryana, and has an assembly unit at Bawal, Haryana. The company has 17 dealership facilities across India: New Delhi, Gurgaon, Chandigarh, Mumbai, Navi Mumbai, Hyderabad, two in Bengaluru, Chennai, Kochi, Kolkata, Ahmedabad, Surat, Indore, Pune, Goa and Jaipur. For more information, visit the Harley-Davidson India web site at www.harley-davidson.in, Facebook page and YouTube pages.

About Harley-Davidson Motor Company®
Harley-Davidson Motor Company produces custom, cruiser and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear and apparel, and general merchandise. For more information, visit Harley-Davidson's website at www.h-d.com.


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