Tech Mahindra Acquires Italian Design House Pininfarina - Overdrive
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Tech Mahindra acquires Italian design house Pininfarina

14 Dec 2015 / 1

Tech Mahindra Limited, a listed subsidiary of Mahindra and Mahindra entered into an agreement with Pincar S.r.l to purchase a controlling stake in Pininfarina S.p.A, the legendary Italian design house that also styles Ferrari cars.

Pininfarina (2)

As per the agreement, Tech Mahindra and Mahindra and Mahindra shall purchase 76.06 per cent of Pininfarina shares from the current controlling shareholder Pincar S.r.l. at a price of  €1.1 per share. The investment will be done by a joint venture company of which Tech Mahindra will hold a 40 per cent controlling stake while Mahindra and Mahindra will hold the remaining 60 per cent. The remaining ordinary shares of Pininfarina will be sold at the same purchase price held by Pincar S.r.l.

Ferrari 488 Spider Red_7

The new Indian owners have decided that Pininfarina will continue as an independent company and Paolo Pininfarina will continue as the chairman of the board.

By acquiring Pininfarina, Tech Mahindra will now have access to its famous customers such as Ferrari, Maserati, Alfa Romeo and more. Tech Mahindra will also gain access to new design technologies and ideas. The Indian company could also be involved in the design process of future cars by creating new design software for Pininfarina.

Maserati ghibli

The inking of the deal will also see Mahindra’s automotive division use Pininfarina’s 85-year old design experience to model its new cars. This comes as a big boost to Mahindra whose automotive designs have constantly polarised opinions. With the acquisition of Pininfarina, we could hopefully see a lot more flair and global aesthetic senses creeping into future Mahindras and we expect SsangYong models to reflect that as well. However, how this entire deal will pan out and the complete benefits both Tech Mahindra and Mahindra Automotive would enjoy are still to be seen. But we do expect a remarkable shift not too far ahead where Mahindra’s automotive designs are concerned.

Pininfarina becomes the latest jewel in Tech Mahindra crown

December 14, 2015: Tech Mahindra Limited, a leading provider of IT, Networks and Engineering solutions and BPO services, and Mahindra & Mahindra, part of the global $ 16.9 billion Mahindra Group, have jointly entered into an agreement with Pincar S.r.l., to purchase a controlling stake in Pininfarina S.p.A., an iconic Italian brand in automotive and industrial design.

Pininfarina's legendary brand status will allow Tech Mahindra powerful access to relationships the iconic designer has nurtured with the best in the world over its 85-year history, including with Ferrari, Alfa Romeo, Maserati and Peugeot. This will mean an opportunity for Tech Mahindra to influence product conceptualization and design & styling through Europe's best-in-class design house.

Terms

As part of the agreement, Tech Mahindra and M&M shall purchase 76.06 % of Pininfarina shares from the current controlling shareholder Pincar S.r.l. at a price of Euro 1.1 per share. This investment by Tech Mahindra and M&M shall be done via a joint venture company ("JVCo"), whose ownership shall be held 60 % by Tech Mahindra and 40 % by M&M.

This will be followed by an open offer for all the remaining ordinary shares of Pininfarina, at the same purchase price paid for the shares held by Pincar. A rights issue to infuse funds into the design & styling major will also be executed before the end of 2016.

Pininfarina will continue to remain an independent company, listed on the Milan Stock Exchange, with Mr Paolo Pininfarina continuing as the Chairman of its board.

World of Design

Where Customer experience determines the future of business, this acquisition will give Tech Mahindra a critical foothold in key, early-stage conversations in the automotive and other verticals. Tech Mahindra will also benefit from the designer's focused presence in Italy and Germany, the hotbeds of European automotive manufacturing, as well as in the US and an emerging automotive market, China.

For Pininfarina, the acquisition will mean an ability to leverage Tech Mahindra's presence across 90 countries and access to about 780 customers. Tech Mahindra's global delivery model will lend Pininfarina a newly heightened scale to its operations.

Reinforcing Tech Mahindra's vision of a world of Connected Solutions, this combine will enable a strong entry into automotive styling, exclusive vehicles design & development and reinforced body engineering capability. It also augments Tech Mahindra's Transportation, Aerospace & Industrial Design offerings. The synergy will help the duo cross-sell and up-sell their services to existing clients and help attract new ones.

More from the P-I-E

Pininfarina’s philosophy of Purity, Innovation and Elegance will find a perfect fit with Tech Mahindra’s world of connectedness – where design & styling will, hand in hand with engineering services, go after a larger market.

Tech Mahindra's well-entrenched Integrated Engineering Solutions (IES) business will complement Pininfarina's range of offerings. It is now equipped to pursue bigger opportunities in the outsourced Automotive Engineering Services industry that totals around USD 10 Billion with a CAGR of 8 per cent. The IES offering will be able to compete better with traditional western players, with styling, design and prototyping.

Brand with a History

Pininfarina is a styling company best known for its stunning designs of famous car brands – including Ferrari, GM, Peugeot and the Alfa Romeo. Started 85-years ago by founder Battista 'Pinin' Farina, the company is the Italian symbol for jaw-dropping car designs. It has designed almost 1,000 cars across brands over the years.

The company's enduring relationship with Ferrari began when 'Pinin' Farina and Enzo Ferrari met in 1951. Farina designed the first Ferrari, the 212, followed by the tremendously popular 250 GT. Farina's breath-taking designs took Hollywood by storm, too, inspiring the film 'Sabrina' starring Audrey Hepburn, William Holden and Humphrey Bogart, along with the Spider that Farina designed.

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Mr. Anand Mahindra, Chairman of the Mahindra Group, commenting on Pininfarina joining the Mahindra family, said, "Pininfarina will add enormous value to Tech Mahindra's portfolio of engineering services. But just as important is the fact that the legendary high-end design credentials of Pininfarina will significantly enhance the design capabilities of the entire Mahindra Group. Given the increasing design sensibilities of today’s consumers, product design will greatly influence customer choice and experience, and hence our success”.
"Our clients want more from us, consistently. Adding Pininfarina's legendary design skills to our Integrated Engineering Solutions enables a strong entry into Automotive styling, design & development and reinforces our body engineering capabilities. Further, Pininfarina's 25-year design expertise in industries beyond Automotive will give us that winning edge in areas such as Aerospace, Consumer Electronics, Architecture & Interiors and Transportation where we already have a strong footprint," according to CP Gurnani, CEO & Managing Director, Tech Mahindra.

Paolo Pininfarina, Chairman Pininfarina S.p.A. added, "In a globalized world, entrepreneurship and capital do not need a passport. We are joining hands with a $ 3.9 Billion Technology & Global partner, and part of the $ 16.9 billion global Mahindra Group, which will not only strengthen our Italian identity but will open more doors. Tech Mahindra's global presence and global delivery model will allow us to compete for a larger pie of the business."



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