From being the first invention, the wheel has come a long way, especially for the Germans. The 28th International Tyre Fair (Reifen), held at Messe Essen, Germany, is the prime summit for innovations and advancements in the tyre industry.
This year the event, organised from the 27th to 30th of May, had TVS Srichakra showcase its Agriradial tyre 'Tigertrac'. The tyres have been developed to suit both agrarian and road use and are aimed to achieve low fuel consumption and high resistance to wear and tear. The newer technology employed in the manufacturing is fully automated with reduced vibrations.
TVS TYRES merchandise on display at the International Tyre Fair, Germany
At the fair, The Tigertrac showcase grabbed quite a few eyeballs with a magnificent, augmented reality-version Bengal tiger pawing and clawing at the audience at the TVS TYRES stall.
The augmented reality-version Bengal tiger at the TVS TYRES stall
The director of TVS Srichakra, P. Vijayaraghavan, said, During the designing and manufacturing process we ensured that we look into each of the fundamental factors that affect a tyre on various conditions. Tigertrac is one such innovation from the house of TVS Srichakra that is highly efficient for the farm and road."
Previously, the Eurogrip range of Off-highway tyres from TVS Srichakra, has helped the company gain a substantial foothold in the European market. TVS TYRES come in variants built for two and three wheeler categories as well as off-road use. The company rolls out (pun intended) 1.6 million tyres every month and currently exports to more than 65 countries across the globe.
|TVS Tyres showcased at REIFEN 2014, Germany Mumbai 30th May 2014: TVS SRICHAKRA Ltd, the manufacturers & exporters of a large range of off-road tyres in India, have showcased its latest AGRI RADIAL TYRE ¬'TIGERTRAC¬' for the European and global markets at the 28th International Tyre Fair held at Reifen, Germany. Organized by Messe Essen GmbH, Reifen is a highly prioritized event on tyre manufacturing technology exhibition and conference. It was a 4 day event from 27th to 30th May that saw 670 exhibitors from 44 countries. Marketed under the TVS EUROGRIP brand, ¬'Tigertrac¬' is a newly developed radial agriculture tyre line suited to address both farm and road use. It promises to offer best flotation and excellent road performance with low fuel consumption and high resistance to wear and tear. The Tigertrac tyres are manufactured on unique compact tyre building machines, capable of assembling various tyre components in one revolution, a fully automated deposition, resulting in outstanding uniformity that reduces vibrations. The tyre rolling behavior highlights its longitudinal high angle lugs and more rubber area in contact with road. The comfort ride comes from its make with polymer type and ratio for high damping properties. The maximum flex area close to the ground also adds in making it comfortable for the driver. Along with nanotech activators this allows high reinforcing cap base to achieve highest tear energy in all services and ambient temperature conditions making it cut resistant. Mr. P. Vijayaraghavan, Director, TVS SRICHAKRA said, ¬"We are very glad to be a part of one of the top International tyre exhibitions to showcase our AGRIRADIAL TYRE ¬'TIGERTRAC¬'. During the designing and manufacturing process we ensured that we look into each one of the fundamental factors that affect a tyre in various conditions. TIGERTRAC is one such innovation from the house of TVS Srichakra that is highly efficient for the farm and road¬". He also added, ¬"Our distributors across the globe and visitors to our stand were highly impressed with our AGRI RADIAL¬". Another interesting highlight of the TVS TYRE stall was the innovative AUGMENTED REALITY activity that captivated its audience. Augmented reality is one of the newest innovations in the electronics industry. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments which is commendable. TVS Tyre Augmented reality activity featured a Royal Bengal Tiger that could interact with any participant who stood on a given marker. TVS SRICHAKRA has strengthened its presence in Europe year on year with the EUROGRIP range of Off-Highway Tyres and their participation in Reifen has added to their portfolio. Note to the editor: Please note that TVS TYRES is the brand under which TVS Srichakra markets its tyre products. Hence, we request you to kindly quote the brand as TVS TYRES (in capital letters) as mentioned in all our press communications. Kindly, request you to please refrain from using only TVS as is it an incorrect way of quoting the brand and the company. About TVS Srichakra TVS Srichakra Limited is the leading manufacturer of Two & Three Wheeler tires and Off-Road tires and is part of the TVS Group, which is the largest Auto Ancillary Group in India, with a turnover of over USD 6 Billion. Incorporated in 1982 the company manufactures and markets its products under the ¬'TVS TYRES¬' and ¬'TVSEUROGRIP¬' brands. The company rolls out around 1.6 million tires every month out of its two units located in Madurai (Tamil Nadu, India) and Pantnagar (Uttarakhand, India). The company enjoys the highest market share amongst Two Wheeler manufacturers in India and has a vast nationwide distribution and dealership network to cater to the After Market demand. Apart from two wheeler and three wheeler tires, the company also produces a wide range of Off-Road tires like Industrial Pneumatic tires, Skid Steer &Multi Purpose tires, Farm & Implement tires, Motorgrader& Agricultural tires. TVS Srichakra Limited exports to more than 65 countries across the world.|