Maruti Suzuki's exchange mela begins on 15 June
Maruti Suzuki India Limited (MSIL) has announced June 2013 as "Exchange Month". MSIL's countrywide network of showrooms and dealers will connect to over 5 lakh customers.
A mega fair has been planned across 112 cities on June 15th and 16th. The fair will be held in metro cities, as well as cover tier 1 and tier 2 locations like Ranchi, Patna, Indore, Bhubneshwar, Raipur, Karnal, Hubli, Sagar, Mandi, Vapi, Vardha, Jamnagar to name a few.
Consumers will receive spot booking benefits and offers including attractive EMI schemes with bank partners. While the month-long exchange campaign will take place at all dealerships pan-India, the special mega carnival that will take place on 15th and 16th June will be at a centralised location in these 112 cities. At this event, all dealers, showrooms and True Value centres around the region will come together to offer the widest range of offers.
"The month long Mega Carnival is an initiative for driving exchange and facilitating the new car sales. It will be led by our True Value chain which will act as catalyst to spur growth in of this segment. Maruti Suzuki is the market leader in this format of business. This initiative will provide a boost to an overall sluggish market and also create a positive sentiment for the entire automobile industry," said Mr. Mayank Pareek Chief Operating Officer, Maruti Suzuki.
The month-long event will offer a blend of exchange bonus and loyalty bonus offers for the full range of Maruti Suzuki cars. These incentives are aimed at customer retention. There is an extensive plan of reaching out prospective customers through SMS, email, direct mail, direct calling and digital campaigns. Participating dealer outlets will be decorated with exchange carnival branding during the month with banners and backdrops, so they should be hard to miss.