Tata Motors joins Google to launch Tata Altroz Voice BoT
Tata Motors in association with Google, today announced the launch of 'Tata Altroz Voice
BoT', a personalized, interactive voice experience for the Tata Altroz, using the Google Assistant.
The Tata Altroz Voice BoT is designed to assist customers all along their online buying journey and enhancing their in-car
connected experience through access to rich content such as product features and specifications, in an interactive and
immersive manner. All a user needs is a phone that has a Google Assistant â€" and say 'Ok Google, Talk to Tata Altroz' to
activate the experience by asking any question about the car. The voice assistant can also be paired with the Tata Altroz
car via Android Auto or Apple Car Play; delivering a fully voice enabled discovery of the car, all the way to even booking a
test drive at a dealership of choice.
Commenting on the launch of this tech-savvy customer-friendly service, Mr. Mayank Pareek, President - Passenger
Vehicle Business Unit (PVBU), Tata Motors said, "Users today are passing through the purchase journey entirely fueled
by self-investigation. We know from our long partnership with Google that this journey is predominantly aided through online
research, that too mostly on mobile devices. To cater to these evolving needs, we are delighted to launch the Tata Altroz
Voice BoT, one of our many initiatives that will enhance the overall buying experience of the users. We hope that this class-
defining service will be appreciated and will contribute to a more convenient buying experience."
Mr. Nikhil Bansal, Head of Industry - Auto, Google India, said "With the Google Assistant, we have strived to help
users get things done in their world, by simply speaking. We are pleased to work with Tata Motors in building a voice
experience that helps users learn about the Tata Altroz and its features, and even book a test drive. We look forward to
this implementation of the Google Assistant being used in more helpful ways."
Bringing concept to reality, the Tata Altroz promises to redefine the category of premium hatchbacks and set the GOLD
Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. The excitement around the product is
overwhelming and grows by the day. To know more about the Altroz, please visit: www.Altroz.tatamotors.com